AUDREY KUAH

Regional Board Member, IAB SEA+India

Managing Director, Global Data Innovation Centre and Executive Director, Media, Asia Pacific, Dentsu Aegis Network

Audrey is a digital, marketing, advertising and business leader with more than two decades of experience in these fields and across many industries and geographies. the founder of a business and marketing consulting company, Litmus Asia Pacific. She has worked in leading global marketing communications companies such as J. Walter Thompson, Mindshare, MAXUS and Mediacom. and she was a client-side marketer in the travel, hospitality and financial services industries.

Audrey joined the Dentsu Aegis Network firstly as CEO, Singapore, Aegis Media Singapore in October 2011, before moving to a role as Chief Client Officer, Southeast Asia and then assumed the role to head up the Group’s first-ever global R & D Centre, headquartered in Singapore from June 1, 2016. The Dentsu Aegis Network Global Data Innovation Centre is the network’s first-ever global R & D centre of its kind. Supported by the Singapore Economic Development Board (EDB), the Singapore-based centre will research on how new technologies and methods can be combined with our deep marketing and advertising expertise to develop proprietary and large-scale marketing products and platforms fit for the digital economy. Since then, the Centre has released a global digital marketing effectiveness platform and is on track to release a world-leading A.I. marketing knowledge and insights platform and a global automated trader in the programmatic advertising.

Audrey was awarded an MBA from The University of Chicago Booth School of Business in 2007 and graduated with a B.A. from National University of Singapore in 1992.

AUDREY KUAH

Regional Board Member, IAB SEA+India

Managing Director, Global Data Innovation Centre and Executive Director, Media, Asia Pacific, Dentsu Aegis Network

Audrey is a digital, marketing, advertising and business leader with more than two decades of experience in these fields and across many industries and geographies. the founder of a business and marketing consulting company, Litmus Asia Pacific. She has worked in leading global marketing communications companies such as J. Walter Thompson, Mindshare, MAXUS and Mediacom. and she was a client-side marketer in the travel, hospitality and financial services industries.

Audrey joined the Dentsu Aegis Network firstly as CEO, Singapore, Aegis Media Singapore in October 2011, before moving to a role as Chief Client Officer, Southeast Asia and then assumed the role to head up the Group’s first-ever global R & D Centre, headquartered in Singapore from June 1, 2016. The Dentsu Aegis Network Global Data Innovation Centre is the network’s first-ever global R & D centre of its kind. Supported by the Singapore Economic Development Board (EDB), the Singapore-based centre will research on how new technologies and methods can be combined with our deep marketing and advertising expertise to develop proprietary and large-scale marketing products and platforms fit for the digital economy. Since then, the Centre has released a global digital marketing effectiveness platform and is on track to release a world-leading A.I. marketing knowledge and insights platform and a global automated trader in the programmatic advertising.

Audrey was awarded an MBA from The University of Chicago Booth School of Business in 2007 and graduated with a B.A. from National University of Singapore in 1992.