Do we truly know the true value of our ads? In the face of increasing complexity in today's digital world, marketers often fall back onto last click attribution models. The good news is that there are superior ways to understand the true value and effectiveness of ads to ensure that credit is given when it is due and ensuring a sound media strategy.
IAB SEA+India's Analytics Committee outlines some of the more common roles you will find in today’s Data & Analytics team and the special traits and skills you should be looking out for when building out your team.
IAB’s Analytics Committee introduces agnostic guidelines and frameworks exploring further sophisticated approaches for short and long term measurement.
Navigate all the different programmatic technologies and their main purposes, and understand the differences in how they collect, store and define various data assets with this detailed guide.
Poor data application in the creative process is leading to a significant wastage in digital ad spend, according to The Interactive Advertising Bureau (IAB) Singapore’s [...]
Across all verticals, marketers continue to face huge challenges in relating campaign activities and results to marketing and consequently business outcomes. This is driven in [...]
Despite high internet penetration and mobile phone usage in the region, businesses have yet to capitalise on this opportunity. A report from the Interactive Advertising [...]
In Singapore and around the world, all eyes are moving from television to digital video – and advertising budgets are following suit. For brands in [...]