How can marketers succeed in both protecting the privacy of consumers whilst personalizing content? Justin Peyton, Chief Transformation and Strategy Officer APAC, Wunderman Thompson and Member of IAB SEA+India Regional Board offers three steps marketers can take immediately.
In this piece, Beaudon McLaren takes an in-depth look at how analytics applies to the idea that taking better decisions faster allows companies to create better outcomes. Read how data science, design thinking, and decision science all come together to help make decisions - even if it seems more tedious.
What does a future of integrated cross-functional data and less silos hold for the digital marketing analyst?
As more data breaks free from silos and becomes progressively integrated across functional groups, a future where data is highly democratized will change the way many of us work. Disney's Senior Manager of Digital Marketing, Haikal Mohamed, shares his view.
Has (Digital) Analytics has gotten us into this efficiency bubble? Have we focused too much on what is easy to measure - clicks - instead of what is important? And what can Analytics do to help?
Do we truly know the true value of our ads? In the face of increasing complexity in today's digital world, marketers often fall back onto last click attribution models. The good news is that there are superior ways to understand the true value and effectiveness of ads to ensure that credit is given when it is due and ensuring a sound media strategy.
IAB SEA+India's Analytics Committee outlines some of the more common roles you will find in today’s Data & Analytics team and the special traits and skills you should be looking out for when building out your team.
IAB’s Analytics Committee introduces agnostic guidelines and frameworks exploring further sophisticated approaches for short and long term measurement.
Navigate all the different programmatic technologies and their main purposes, and understand the differences in how they collect, store and define various data assets with this detailed guide.
Poor data application in the creative process is leading to a significant wastage in digital ad spend, according to The Interactive Advertising Bureau (IAB) Singapore’s [...]
Across all verticals, marketers continue to face huge challenges in relating campaign activities and results to marketing and consequently business outcomes. This is driven in [...]