In this thought leadership piece, Catherine Candano and Gitali Halder deconstruct the elements needed for brands to achieve data-driven maturity.
It has been a few months since Google announced coming changes in Chrome which allow users to block or clear 3rd party cookies more easily. Our Commerce Committee Member Travis Teo, co founder at Adzymic, explores what this privacy move means for eCommerce.
What is the ultimate cost of attention? "In the war for eyeballs, knowledge is power and knowledge in this case means data." Henry Hooper, Sales Director, RTB House, and Karen Schuster, Director of Insights & Solutions, APAC, Unruly provides an insight on the potential pitfalls and consequences of the endless thirst for data in our industry.
Checkout-free shopping experiences will drastically change shopping for consumers - but it also comes with big implications for marketers. In this piece, Warish Jain from Kantar and member of IAB SEA+India's Commerce Committee gives his thoughts on what these new shopping experiences will unlock.
Key Marketplace Optimisation aspects that brands need to lookout for in order for their brands and products to be discoverable by online shoppers on marketplaces
With more than 90% of SEA's internet users on smartphones and consumer behaviour in Asia being different than the rest of the world, this 4-part series looks into the state of mCommerce in a mobile-first region.
This is the last in a three-part series on the evolution of commerce, contributed by IAB SEA+India. Please see "Part 1: Adapt and execute—fast" and "Part 2: [...]
This is the second in a three-part series on the evolution of commerce, contributed by IAB Singapore. Please see "Part 1: Adapt and execute—fast", and look [...]
This piece introduces a three-part series delving into the impact of digital channels on consumer decision-making in the region that's home to the world's fastest-growing e-commerce markets. [...]