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Data analytics DNA: three things brands can do today to kickstart their journey to data-maturity

In this thought leadership piece, Catherine Candano and Gitali Halder deconstruct the elements needed for brands to achieve data-driven maturity.

2019-10-21T16:50:18+08:00October 21st, 2019|Commerce, IAB News, IAB Research|

How Google’s Privacy Moves will Impact eCommerce

It has been a few months since Google announced coming changes in Chrome which allow users to block or clear 3rd party cookies more easily. Our Commerce Committee Member Travis Teo, co founder at Adzymic, explores what this privacy move means for eCommerce.

2019-10-13T20:56:06+08:00October 11th, 2019|Commerce, IAB News, IAB Research|

The Cost of Attention

What is the ultimate cost of attention? "In the war for eyeballs, knowledge is power and knowledge in this case means data." Henry Hooper, Sales Director, RTB House, and Karen Schuster, Director of Insights & Solutions, APAC, Unruly provides an insight on the potential pitfalls and consequences of the endless thirst for data in our industry.

2019-10-01T16:58:57+08:00September 30th, 2019|Analytics, Commerce, IAB News, IAB Research|

The legal experience of shoplifting – Amazon Go – and what it means for marketers

Checkout-free shopping experiences will drastically change shopping for consumers - but it also comes with big implications for marketers. In this piece, Warish Jain from Kantar and member of IAB SEA+India's Commerce Committee gives his thoughts on what these new shopping experiences will unlock.

2019-08-20T19:22:01+08:00August 20th, 2019|Commerce, IAB News, IAB Research|

An Overview on M-commerce in Asia

With more than 90% of SEA's internet users on smartphones and consumer behaviour in Asia being different than the rest of the world, this 4-part series looks into the state of mCommerce in a mobile-first region.

2019-08-29T16:40:28+08:00March 19th, 2019|Commerce, IAB Insights, IAB News, IAB Research, Insights, Trends|

COMMERCE FOR THE NEXT BILLION: DON’T HATE AI AND BLOCKCHAIN

This is the last in a three-part series on the evolution of commerce, contributed by IAB SEA+India. Please see "Part 1: Adapt and execute—fast" and "Part 2: [...]

2019-01-31T19:35:22+08:00September 17th, 2018|Commerce, IAB Insights, IAB News, IAB Research, Insights|

COMMERCE FOR THE NEXT BILLION: BUILD OUT YOUR MOBILE ARSENAL

This is the second in a three-part series on the evolution of commerce, contributed by IAB Singapore. Please see "Part 1: Adapt and execute—fast", and look [...]

2019-01-31T19:35:25+08:00September 10th, 2018|Commerce, IAB Insights, IAB News, IAB Research, Insights|

COMMERCE FOR THE NEXT BILLION: ADAPT AND EXECUTE—FAST 

This piece introduces a three-part series delving into the impact of digital channels on consumer decision-making in the region that's home to the world's fastest-growing e-commerce markets. [...]

2019-01-31T19:40:42+08:00September 3rd, 2018|Commerce, IAB Insights, IAB News, IAB Research, Insights, Trends|