It’s not hyperbole to say many in adtech are “majoring in the minors” by not giving creative its due. What accounts for this gap between technology and creative? And how can our industry use creative to its full potential in programmatic? This whitepaper, written by members of our Programmatic Committee, dives deep into the wealth of possibilities in combining creativity and data programmatically.
Censorship, in some way or form, seems inevitable. Will leveraging technology will make the process as impartial as possible? Darcy Mitchell of iProspect explores this complex issue
If the audience is commenting because they hate the message, does that impact more on the influencer than on the brand? In our final episode on The Value of Influencer Marketing, Crystal Loh, Brand Advisor, Social Media and Digital Lead of Petron and Ed Hozell, Influencer tell us which metric they value more, reach or engagement.
The IAB Southeast Asia and India announces first Regional Board and bold plans for 2019! With bold expansion plans, the Regional Board will work alongside Regional CEO Miranda Dimopoulos galvanising the region to drive responsible digital work in a time where spend in digital is rapidly increasing.
From meeting Benedict Cumberbatch to living on the beach in Australia, influencer campaigns can take many different forms. This week we hear from to Daniel Tan, Disney and Edho zell about campaigns which have stood out to them and why.
What are the long term benefits of investing in influencer marketing and what do influencers need to consider before they align with a brand?
Is success of influencer content only measured in tanglible impact on sales or is there more value in an influencer going above and beyond for a brand?
How should an influencer charge for their content? Per post? Brands and Influencers share advise on how they approach the subject of pricing of influencer content in episode 3.
Should influencers be given the creative freedom to create content? Episode 2 uncovers much control brands should exercise over their influencers.
Influencer marketing: yay or nay? We hear from brand marketers and influencers on what they think when it comes to paying the right price, measurement, content control and more.