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Programmatic & creative: unlocking more powerful ads

It’s not hyperbole to say many in adtech are “majoring in the minors” by not giving creative its due. What accounts for this gap between technology and creative? And how can our industry use creative to its full potential in programmatic? This whitepaper, written by members of our Programmatic Committee, dives deep into the wealth of possibilities in combining creativity and data programmatically.

2020-01-29T09:47:33+08:00January 29th, 2020|Content, IAB News, IAB Research, Programmatic|

The Value of Influencer Marketing | Episode 7: Reach or Engagement?

If the audience is commenting because they hate the message, does that impact more on the influencer than on the brand? In our final episode on The Value of Influencer Marketing, Crystal Loh, Brand Advisor, Social Media and Digital Lead of Petron and Ed Hozell, Influencer tell us which metric they value more, reach or engagement.

2019-08-29T16:31:59+08:00April 1st, 2019|Content, IAB News, IAB Research|

The IAB Southeast Asia and India announces first Regional Board and bold plans for 2019

The IAB Southeast Asia and India announces first Regional Board and bold plans for 2019! With bold expansion plans, the Regional Board will work alongside Regional CEO Miranda Dimopoulos galvanising the region to drive responsible digital work in a time where spend in digital is rapidly increasing.

2019-08-29T16:33:44+08:00March 29th, 2019|Content, IAB News, IAB Research|

The Value of Influencer Marketing | Episode 6: Favourite Campaigns

From meeting Benedict Cumberbatch to living on the beach in Australia, influencer campaigns can take many different forms. This week we hear from to Daniel Tan, Disney and Edho zell about campaigns which have stood out to them and why.

2019-08-29T16:35:38+08:00March 20th, 2019|Content, IAB News, IAB Research|

The Value of Influencer Marketing | Episode 3: The Right Price for Influencer Content

How should an influencer charge for their content? Per post? Brands and Influencers share advise on how they approach the subject of pricing of influencer content in episode 3.

2019-08-29T16:43:23+08:00February 27th, 2019|Content, IAB News, IAB Research|

The Value of Influencer Marketing | Episode 2: Should influencers be given more control?

Should influencers be given the creative freedom to create content? Episode 2 uncovers much control brands should exercise over their influencers.

2019-06-18T16:15:59+08:00February 20th, 2019|Content, IAB News, IAB Research|