Content Marketing Frameworks to Swear By

Frameworks provide a structured approach to Content Marketing. We asked a panel of experts from our Content Committee which frameworks they swear by across topics such as Audience, Strategy, Creativity, Distribution and Measurement and collated them all for you here.

2019-08-29T17:12:21+08:00February 8th, 2019|Content, IAB News, IAB Research|

Content marketing trends to watch out for in 2019

Content Marketing isn't a new concept, but certainly a lot has changed with the increased availability of broadband and internet, growing smartphone penetration and decreasing technology costs. According to Zenith’s Media Consumption Forecasts 2018, an average person would spend up to 8 hours per day listening to, watching, reading and generally interacting with media. Here are 5 trends affecting where, when and how content is consumed.

2019-08-29T17:16:58+08:00January 25th, 2019|Content, IAB Insights, IAB News, IAB Research, Insights, Trends|


Master the art of writing a thorough content marketing brief and ensure that all stakeholders are aligned. IAB Singapore’s Content Committee breaks down the core campaign elements you need to consider when communicating with your creative agencies and partners. Download the brief template and start using today.

2019-01-31T19:23:25+08:00September 27th, 2018|Content, IAB News, IAB Research|

Content for the Long Haul: Determining the TRUE value of content marketing

IAB Singapore’s Content and Video committee has released Content for the Long Haul, a white paper intended to serve as a guideline for marketers across [...]

2019-01-31T19:23:29+08:00March 21st, 2018|Content, IAB Research, IAB White Papers, White Papers|