Frameworks provide a structured approach to Content Marketing. We asked a panel of experts from our Content Committee which frameworks they swear by across topics such as Audience, Strategy, Creativity, Distribution and Measurement and collated them all for you here.
Content Marketing isn't a new concept, but certainly a lot has changed with the increased availability of broadband and internet, growing smartphone penetration and decreasing technology costs. According to Zenith’s Media Consumption Forecasts 2018, an average person would spend up to 8 hours per day listening to, watching, reading and generally interacting with media. Here are 5 trends affecting where, when and how content is consumed.
Experts of IAB SEA+India's Content Committee provide shared learnings from past successes and failures when it comes to content marketing.
Master the art of writing a thorough content marketing brief and ensure that all stakeholders are aligned. IAB Singapore’s Content Committee breaks down the core campaign elements you need to consider when communicating with your creative agencies and partners. Download the brief template and start using today.
Poor data application in the creative process is leading to a significant wastage in digital ad spend, according to The Interactive Advertising Bureau (IAB) Singapore’s [...]
IAB Singapore’s Content and Video committee has released Content for the Long Haul, a white paper intended to serve as a guideline for marketers across [...]
A simple chart of the different companies in the Singapore Content Ecosystem, ranging from Content Creation to Content Distribution. Or right-click, "Save link as..." [...]
Content Marketing works, but engagement can be challenging in a crowded digital space. Despite the abstract nature of creating useful advertising content for audiences, it [...]