A rough guide to navigating the voice landscape

Our New Media group has developed this whitepaper with all the key insights about the Asia Pacific voice landscape and forecasts for the next big opportunity in voice, equipping you with the right knowledge to speak about voice as an expert.

2020-01-14T14:33:08+08:00January 14th, 2020|IAB News, IAB Research, New media|

Glossary of new media

Do you ever get confused about all the terminology thrown around in New Media and what they are actually for? Our experts Working Group on New Media has put together a helpful glossary to define some of the most common types of New Media channels in Asia Pacific, demystifying terms like AR, VR, CTV and DOOH.

2019-11-29T15:08:16+08:00November 29th, 2019|IAB News, IAB Research, New media|

Man Vs Machine

With increasingly new applications of Artificial Intelligence, machine learning and automation in marketing, are humans going to be replaced by technology? Our New Media working group tackled this question from the lens of efficiency, responsibility and creativity. Having lead the discussion, Jack Cantwell from iProspect gives his opinion and insights on the topic in this thought leadership article.

2019-11-20T08:49:06+08:00November 19th, 2019|IAB News, IAB Research, New media|

Can advertising technology be an accelerating force for good?

How can we use advertising technologies for good? How can we as an industry become a positive force in facing global challenges like climate change? Katie Potter from Teads and Rohan Lightfoot from Mindshare discussed this in our New Media Working Group.

2019-08-06T16:51:30+08:00August 6th, 2019|IAB News, IAB Research, New media|