Do we have a skills gap for digital marketing in Asia? What can we do as an industry to overcome the challenge of recruiting from a limited pool of talents? Toby and Paolo want to open the discussion up to the industry in this thought leadership piece.
Cristina Viscasillas, Senior Programmatic Manager at Carat, is our latest Programmatic Rising Star. Read about how she got started and keeps up with the latest developments in the industry.
The IAB SEA+India Programmatic Committee returns in 2019 with its search for the industry’s brightest talents behind the technology. Find out how these passionate practitioners got started, [...]
IAB Rising Stars: The Trade Desk’s Riddhima Minocha says programmatic is like marrying art with science
The IAB SEA+India Programmatic Committee returns in 2019 with its search for the industry’s brightest talents behind the technology. Find out how these passionate practitioners got [...]
Do we truly know the true value of our ads? In the face of increasing complexity in today's digital world, marketers often fall back onto last click attribution models. The good news is that there are superior ways to understand the true value and effectiveness of ads to ensure that credit is given when it is due and ensuring a sound media strategy.
With growth driven by increased connectivity, growing middle class and willingness to pay for quality content, improved platforms and content, the race to enter the OTT space is on. With the arrival of international players and growing local providers, is there enough demand to support these services? How do marketers leverage on this as a strategic opportunity and what should we do as an industry to prepare for this shift?
While Over-the-top (OTT) is comparatively nascent in the region, adoption and proliferation is gaining momentum and importance in Asia, with the highest subscription growth rate globally at 35% in 2018. IAB SEA+India's Programmatic Committee discuss OTT growth, trends and its importance to the region in part 1 of a two-part series.
Location data sources, use cases, planning and attribution - IAB SEA+India's Programmatic Committee shares everything you need to know about making location data work for your campaigns.
Navigate the evolving Programmatic landscape in Southeast Asia and India with this overview of the ecosystem.
Following IAB SEA+India's Uncovering Viewability in Southeast Asia report: Display Advertising released in 2017, the Programmatic Committee looks at the different techniques to measure viewability, their potential limitations and what the industry needs to do to increase measurability.