In a report by Forrester, only 13% of marketers said they use programmatic buying for branding. Josh Quek, Xaxis and Vivek Misra, Anymind Group, decided to investigate what’s holding marketers back from branding via programmatic and which opportunities are being missed by not making use of this channel in our Programmatic Committee.
Universal IDs are touted as a counter-measure to siloed and entangled data, offering a single universal source of truth for a user's journey across the web. But what is the actual state of play of digital identity, and how far away are we from wide adoption of universal IDs in the region?
Programmatic is often misunderstood as being an opaque ecosystem rife with risk, misrepresentations and understanding. This one-stop summary explains the top five buzzwords in programmatic and how they contribute to affect trust and transparency.
The promise of programmatic buying is more efficiency, leading to cheaper costs. But does that have the unintended consequence of driving down the quality of media being bought? In this thought leadership piece, Erin Jang from Dataxu, Shukhrat Yakubov from Criteo and Aaron Leong from Tripadvisor tackle this notion head-on.
Zachary King and Valerie Jacquet, members of the IAB SEA+India Programmatic Committee, unpack the challenges in assigning responsibility for tackling ad fraud between different parts of our ecosystem in the context of Uber’s lawsuit against its agency partner.
Will in-housing programmatic put pressure on agencies, or is it an evolution of the relationships between agencies and their clients? Rose Huskey, CEO, South East Asia, Wavemaker and Regional Board Member, IAB SEA+India tackles the in-housing debate in this article on The Drum.
Eimear O'Rourke and Gary Foo highlight the key developments happening in this region in the digital video space in APAC, and what it will take to achieve true digital convergence.
APAC now accounts for the highest ad blocker usage in the world, according to Global Web Index's latest report on ad blocking trends. Rebecca Haly from Datorama and Pierrre Yves-Riou from MediaCorp explain how each part of the ecosystem has contributed to the issue.
Do we have a skills gap for digital marketing in Asia? What can we do as an industry to overcome the challenge of recruiting from a limited pool of talents? Toby and Paolo want to open the discussion up to the industry in this thought leadership piece.
Cristina Viscasillas, Senior Programmatic Manager at Carat, is our latest Programmatic Rising Star. Read about how she got started and keeps up with the latest developments in the industry.