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Is there a programmatic skills shortage in Asia?

Do we have a skills gap for digital marketing in Asia? What can we do as an industry to overcome the challenge of recruiting from a limited pool of talents? Toby and Paolo want to open the discussion up to the industry in this thought leadership piece.

2019-08-07T12:28:10+08:00July 2nd, 2019|IAB News, IAB Research, Programmatic|

IAB Rising Stars: Carat’s Cristina Viscasillas on excelling in the new while loving Excel

Cristina Viscasillas, Senior Programmatic Manager at Carat, is our latest Programmatic Rising Star. Read about how she got started and keeps up with the latest developments in the industry.

2019-06-20T16:02:12+08:00May 29th, 2019|IAB News, IAB Research, Programmatic|

IAB Rising Stars: iProspect’s Benjamin Tan wants programmatic to be the only way

  The IAB SEA+India Programmatic Committee returns in 2019 with its search for the industry’s brightest talents behind the technology. Find out how these passionate practitioners got started, [...]

2019-05-29T10:50:14+08:00April 12th, 2019|IAB Research, Programmatic|

IAB Rising Stars: The Trade Desk’s Riddhima Minocha says programmatic is like marrying art with science

  The IAB SEA+India Programmatic Committee returns in 2019 with its search for the industry’s brightest talents behind the technology. Find out how these passionate practitioners got [...]

2019-06-20T16:03:57+08:00April 12th, 2019|Programmatic|

Why last click should be your last choice – #backtothefuture

Do we truly know the true value of our ads? In the face of increasing complexity in today's digital world, marketers often fall back onto last click attribution models. The good news is that there are superior ways to understand the true value and effectiveness of ads to ensure that credit is given when it is due and ensuring a sound media strategy.

OTT: An ad supported future is coming fast – Part 2

With growth driven by increased connectivity, growing middle class and willingness to pay for quality content, improved platforms and content, the race to enter the OTT space is on. With the arrival of international players and growing local providers, is there enough demand to support these services? How do marketers leverage on this as a strategic opportunity and what should we do as an industry to prepare for this shift?

2019-01-31T19:33:26+08:00January 7th, 2019|IAB Insights, IAB News, IAB Research, Insights, Programmatic|

OTT and its importance to Asia – Part 1

While Over-the-top (OTT) is comparatively nascent in the region, adoption and proliferation is gaining momentum and importance in Asia, with the highest subscription growth rate globally at 35% in 2018. IAB SEA+India's Programmatic Committee discuss OTT growth, trends and its importance to the region in part 1 of a two-part series.

2019-01-31T19:33:28+08:00January 7th, 2019|IAB Insights, IAB News, IAB Research, Insights, Programmatic|

Increasing Viewability as an Industry

Following IAB SEA+India's Uncovering Viewability in Southeast Asia report: Display Advertising released in 2017, the Programmatic Committee looks at the different techniques to measure viewability, their potential limitations and what the industry needs to do to increase measurability.

2019-01-31T19:33:34+08:00November 28th, 2018|IAB News, IAB Research, Programmatic|