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IAB Rising Stars: iProspect’s Benjamin Tan wants programmatic to be the only way

  The IAB SEA+India Programmatic Committee returns in 2019 with its search for the industry’s brightest talents behind the technology. Find out how these passionate practitioners got started, [...]

2019-05-29T10:50:14+08:00April 12th, 2019|IAB Research, Programmatic|

Why last click should be your last choice – #backtothefuture

Do we truly know the true value of our ads? In the face of increasing complexity in today's digital world, marketers often fall back onto last click attribution models. The good news is that there are superior ways to understand the true value and effectiveness of ads to ensure that credit is given when it is due and ensuring a sound media strategy.

OTT: An ad supported future is coming fast – Part 2

With growth driven by increased connectivity, growing middle class and willingness to pay for quality content, improved platforms and content, the race to enter the OTT space is on. With the arrival of international players and growing local providers, is there enough demand to support these services? How do marketers leverage on this as a strategic opportunity and what should we do as an industry to prepare for this shift?

2019-01-31T19:33:26+08:00January 7th, 2019|IAB Insights, IAB News, IAB Research, Insights, Programmatic|

OTT and its importance to Asia – Part 1

While Over-the-top (OTT) is comparatively nascent in the region, adoption and proliferation is gaining momentum and importance in Asia, with the highest subscription growth rate globally at 35% in 2018. IAB SEA+India's Programmatic Committee discuss OTT growth, trends and its importance to the region in part 1 of a two-part series.

2019-01-31T19:33:28+08:00January 7th, 2019|IAB Insights, IAB News, IAB Research, Insights, Programmatic|

Increasing Viewability as an Industry

Following IAB SEA+India's Uncovering Viewability in Southeast Asia report: Display Advertising released in 2017, the Programmatic Committee looks at the different techniques to measure viewability, their potential limitations and what the industry needs to do to increase measurability.

2019-01-31T19:33:34+08:00November 28th, 2018|IAB News, IAB Research, Programmatic|

FAILING TO PLAN IS PLANNING TO FAIL

In our rush to sell an automated, intelligent future for media planning and buying, are we simply overcomplicating things when it comes to programmatic? A well thought out campaign often drives the best performance over time through data-driven insights. Adopting a smart planning process can not only help to manage expectations but also drive the best insights and increase performance. Here are five key pillars for any best-in-class programmatic campaign.

2019-01-31T19:33:39+08:00September 13th, 2018|IAB Insights, IAB News, IAB Research, Insights, Programmatic|
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