Navigate the evolving Programmatic landscape in Southeast Asia and India with this overview of the ecosystem.
Since COVID 19 has started, news publishers see an increase of their inventory and programmatic CPM is decreasing due to brands concerns about brand safety around COVID 19 articles. Evelyn Tay and Niraj Nagpal of our Programmatic Committee discuss the impact of COVID 19 on programmatic in the region.
Key questions on supply path optimization that need to be addressed early to create true transparency in programmatic.
We know the importance of mental wellbeing but it is time we turn talk into action. Pritika Hemmady, Sales Director, Asia, Sojern says 3 ways to start.
Our Programmatic Committee highlights 3 considerations the industry needs to have in mind to sustainably plug the talent gap and enable a consistent supply of new talent.
With almost everything in the programmatic ecosystem being built on data, it can sometimes get confusing and tricky to keep all the terminology separated. How can we define data and break it down by type to understand how we can create value from it? Our Programmatic Committee members put together a one-stop guide to demystify the world of data within programmatic, centralising the key definitions and putting them in order.
Our Programmatic Committee debated whether APAC as a region is slower in adopting programmatic compared to the rest of the world in an enthralling discussion led by Sanket Sasane, iProspect and Steve Rhodes, Quantcast. As we found out, the topic is a bit more complicated; there are many factors to consider from the regionality, pace of adoption, and the level of education.
It’s not hyperbole to say many in adtech are “majoring in the minors” by not giving creative its due. What accounts for this gap between technology and creative? And how can our industry use creative to its full potential in programmatic? This whitepaper, written by members of our Programmatic Committee, dives deep into the wealth of possibilities in combining creativity and data programmatically.
The World Economic Forum describes the Asia-Pacific as a beacon for competitiveness, with Singapore recently being named the most competitive economy in the world. We reached out to the IAB SEA+India Rising Stars to learn what skills set them apart and how they keep up with the competitive nature of our industry.
In a report by Forrester, only 13% of marketers said they use programmatic buying for branding. Josh Quek, Xaxis and Vivek Misra, Anymind Group, decided to investigate what’s holding marketers back from branding via programmatic and which opportunities are being missed by not making use of this channel in our Programmatic Committee.