The IAB Singapore Programmatic Committee continues its hunt for the industry’s brightest talents behind the technology. Find out how these passionate practitioners got started, the secrets [...]
Here's what players in the APAC ecosystem need to know about first- and second-price auctions, the nuances of header bidding, changes in video advertising, and the impact [...]
With programmatic TV being the next buzzword to confuse your client with, we need some good acronyms before we can begin. Don't get caught Googling, we have all you need to get started!
IAB Singapore’s Programmatic Committee has released the 10 Programmatic Commandments, a white paper which highlights fundamental considerations that buy side and sell side often overlook [...]
To address concerns around brand safety, the Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee has released a Handbook aimed at offering a [...]
This report, released in July 2017, offers a first look at display advertising viewability rates in Southeast Asia – the first phase of an industry [...]