fbpx

OTT and its importance to Asia – Part 1

While Over-the-top (OTT) is comparatively nascent in the region, adoption and proliferation is gaining momentum and importance in Asia, with the highest subscription growth rate globally at 35% in 2018. IAB SEA+India's Programmatic Committee discuss OTT growth, trends and its importance to the region in part 1 of a two-part series.

2019-08-29T17:20:49+08:00January 7th, 2019|IAB Insights, IAB News, IAB Research, Insights, Programmatic|

Increasing Viewability as an Industry

Following IAB SEA+India's Uncovering Viewability in Southeast Asia report: Display Advertising released in 2017, the Programmatic Committee looks at the different techniques to measure viewability, their potential limitations and what the industry needs to do to increase measurability.

2019-01-31T19:33:34+08:00November 28th, 2018|IAB News, IAB Research, Programmatic|

FAILING TO PLAN IS PLANNING TO FAIL

In our rush to sell an automated, intelligent future for media planning and buying, are we simply overcomplicating things when it comes to programmatic? A well thought out campaign often drives the best performance over time through data-driven insights. Adopting a smart planning process can not only help to manage expectations but also drive the best insights and increase performance. Here are five key pillars for any best-in-class programmatic campaign.

2019-01-31T19:33:39+08:00September 13th, 2018|IAB Insights, IAB News, IAB Research, Insights, Programmatic|

HAVAS TRADER FLORENT DAVACH DE THEZE SAYS THE FAST PACE OF PROGRAMMATIC KEEPS HIM HUMBLE

The IAB Singapore Programmatic Committee continues its hunt for the industry’s brightest talents behind the technology. Find out how these passionate practitioners got started, the secrets [...]

2019-01-31T19:33:42+08:00September 3rd, 2018|IAB Insights, IAB News, IAB Research, Insights, Programmatic|

4 MUST-GRASP PROGRAMMATIC TRENDS FOR APAC BUYERS AND SELLERS

Here's what players in the APAC ecosystem need to know about first- and second-price auctions, the nuances of header bidding, changes in video advertising, and the impact [...]

2019-01-31T19:40:46+08:00August 23rd, 2018|IAB Insights, IAB News, IAB Research, Insights, Programmatic, Trends|

Know your CTV from your OTT when it comes to Programmatic Video

With programmatic TV being the next buzzword to confuse your client with, we need some good acronyms before we can begin. Don't get caught Googling, we have all you need to get started!

2019-01-31T19:33:46+08:00August 6th, 2018|IAB News, IAB Research, Programmatic|