HAVAS TRADER FLORENT DAVACH DE THEZE SAYS THE FAST PACE OF PROGRAMMATIC KEEPS HIM HUMBLE

The IAB Singapore Programmatic Committee continues its hunt for the industry’s brightest talents behind the technology. Find out how these passionate practitioners got started, the secrets [...]

2019-01-31T19:33:42+08:00September 3rd, 2018|IAB Insights, IAB News, IAB Research, Insights, Programmatic|

4 MUST-GRASP PROGRAMMATIC TRENDS FOR APAC BUYERS AND SELLERS

Here's what players in the APAC ecosystem need to know about first- and second-price auctions, the nuances of header bidding, changes in video advertising, and the impact [...]

2019-01-31T19:40:46+08:00August 23rd, 2018|IAB Insights, IAB News, IAB Research, Insights, Programmatic, Trends|

Know your CTV from your OTT when it comes to Programmatic Video

With programmatic TV being the next buzzword to confuse your client with, we need some good acronyms before we can begin. Don't get caught Googling, we have all you need to get started!

2019-01-31T19:33:46+08:00August 6th, 2018|IAB News, IAB Research, Programmatic|

Brand Safety Handbook: An overview and guide for mitigating risk

To address concerns around brand safety, the Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee has released a Handbook aimed at offering a [...]

2019-01-31T19:33:55+08:00August 24th, 2017|IAB Research, IAB White Papers, Programmatic, White Papers|
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