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Does Programmatic Equate to Cheap Media?

The promise of programmatic buying is more efficiency, leading to cheaper costs. But does that have the unintended consequence of driving down the quality of media being bought? In this thought leadership piece, Erin Jang from Dataxu, Shukhrat Yakubov from Criteo and Aaron Leong from Tripadvisor tackle this notion head-on.

2019-10-09T17:02:52+08:00October 2nd, 2019|IAB News, IAB Research, Programmatic|

Ad Fraud, Whose Responsibility Is It?

Zachary King and Valerie Jacquet, members of the IAB SEA+India Programmatic Committee, unpack the challenges in assigning responsibility for tackling ad fraud between different parts of our ecosystem in the context of Uber’s lawsuit against its agency partner.

2019-10-14T01:00:17+08:00October 2nd, 2019|IAB News, IAB Research, Programmatic|

Should brands in-house programmatic?

Will in-housing programmatic put pressure on agencies, or is it an evolution of the relationships between agencies and their clients? Rose Huskey, CEO, South East Asia, Wavemaker and Regional Board Member, IAB SEA+India tackles the in-housing debate in this article on The Drum.

2019-09-16T13:33:33+08:00September 16th, 2019|IAB News, IAB Research, Programmatic|

Improving the digital advertising experience – the impact of the ad blocking on the entire industry

APAC now accounts for the highest ad blocker usage in the world, according to Global Web Index's latest report on ad blocking trends. Rebecca Haly from Datorama and Pierrre Yves-Riou from MediaCorp explain how each part of the ecosystem has contributed to the issue.

2019-09-03T16:57:26+08:00September 3rd, 2019|IAB News, IAB Research, Programmatic|

Is there a programmatic skills shortage in Asia?

Do we have a skills gap for digital marketing in Asia? What can we do as an industry to overcome the challenge of recruiting from a limited pool of talents? Toby and Paolo want to open the discussion up to the industry in this thought leadership piece.

2019-08-07T12:28:10+08:00July 2nd, 2019|IAB News, IAB Research, Programmatic|

IAB Rising Stars: Carat’s Cristina Viscasillas on excelling in the new while loving Excel

Cristina Viscasillas, Senior Programmatic Manager at Carat, is our latest Programmatic Rising Star. Read about how she got started and keeps up with the latest developments in the industry.

2020-02-18T11:29:05+08:00May 29th, 2019|IAB News, IAB Research, Programmatic, Rising Stars|

IAB Rising Stars: iProspect’s Benjamin Tan wants programmatic to be the only way

  The IAB SEA+India Programmatic Committee returns in 2019 with its search for the industry’s brightest talents behind the technology. Find out how these passionate practitioners got [...]

2020-02-18T11:29:06+08:00April 12th, 2019|IAB Research, Programmatic, Rising Stars|

IAB Rising Stars: The Trade Desk’s Riddhima Minocha says programmatic is like marrying art with science

  The IAB SEA+India Programmatic Committee returns in 2019 with its search for the industry’s brightest talents behind the technology. Find out how these passionate practitioners got [...]

2020-02-18T11:29:07+08:00April 12th, 2019|Programmatic, Rising Stars|

Why last click should be your last choice – #backtothefuture

Do we truly know the true value of our ads? In the face of increasing complexity in today's digital world, marketers often fall back onto last click attribution models. The good news is that there are superior ways to understand the true value and effectiveness of ads to ensure that credit is given when it is due and ensuring a sound media strategy.