While Over-the-top (OTT) is comparatively nascent in the region, adoption and proliferation is gaining momentum and importance in Asia, with the highest subscription growth rate globally at 35% in 2018. IAB SEA+India's Programmatic Committee discuss OTT growth, trends and its importance to the region in part 1 of a two-part series.
Location data sources, use cases, planning and attribution - IAB SEA+India's Programmatic Committee shares everything you need to know about making location data work for your campaigns.
Navigate the evolving Programmatic landscape in Southeast Asia and India with this overview of the ecosystem.
Following IAB SEA+India's Uncovering Viewability in Southeast Asia report: Display Advertising released in 2017, the Programmatic Committee looks at the different techniques to measure viewability, their potential limitations and what the industry needs to do to increase measurability.
Navigate all the different programmatic technologies and their main purposes, and understand the differences in how they collect, store and define various data assets with this detailed guide.
In our rush to sell an automated, intelligent future for media planning and buying, are we simply overcomplicating things when it comes to programmatic? A well thought out campaign often drives the best performance over time through data-driven insights. Adopting a smart planning process can not only help to manage expectations but also drive the best insights and increase performance. Here are five key pillars for any best-in-class programmatic campaign.
The IAB Singapore Programmatic Committee continues its hunt for the industry’s brightest talents behind the technology. Find out how these passionate practitioners got started, the secrets [...]
Here's what players in the APAC ecosystem need to know about first- and second-price auctions, the nuances of header bidding, changes in video advertising, and the impact [...]
With programmatic TV being the next buzzword to confuse your client with, we need some good acronyms before we can begin. Don't get caught Googling, we have all you need to get started!
IAB Singapore’s Programmatic Committee has released the 10 Programmatic Commandments, a white paper which highlights fundamental considerations that buy side and sell side often overlook [...]