Since COVID 19 has started, news publishers see an increase of their inventory and programmatic CPM is decreasing due to brands concerns about brand safety around COVID 19 articles. Evelyn Tay and Niraj Nagpal of our Programmatic Committee discuss the impact of COVID 19 on programmatic in the region.
Regional Board Member Sonal Patel, Managing Director SEA, Quantcast shares about how eCommerce has accelerated recently and what the future looks like in Asia here.
What kind of data, privacy, and security concerns are at stake with organizations shifting their business process and employees working from home? Rupesh Kumar of Carat led our Data & Analytics Committee in the discussion of immediate precautions and long term considerations businesses need to take.
A look at how data platforms, personalization and machine learning can help brands engage their consumers in more relevant and effective ways.
Key questions on supply path optimization that need to be addressed early to create true transparency in programmatic.
A closer look at how digital payments, e-commerce and chatbots have changed the way our consumers navigate digital.
This region has the most engaged mobile users in the world with 324 million of them connecting to the internet via their mobile phones. Learn from learn from heroes, e-commerce giant Lazada and social platform LINE, as well as other major players on how they are redefining the purchase funnel.
A survey conducted for the digital advertising industry to better understand how corporations in Southeast Asia and India are responding to the COVID-19 global pandemic.
We know the importance of mental wellbeing but it is time we turn talk into action. Pritika Hemmady, Sales Director, Asia, Sojern says 3 ways to start.
Gavin Floyd, Deputy Head of Advertiser Engagement, AnyMind Group and Prathab Kunasakaran, Head of Supply Strategy, APAC, Xaxis unpack the effects of fake news on the ecosystem and what it takes to combat the issue.