The Impact of COVID-19 on Programmatic in Southeast Asia and India

Since COVID 19 has started, news publishers see an increase of their inventory and programmatic CPM is decreasing due to brands concerns about brand safety around COVID 19 articles. Evelyn Tay and Niraj Nagpal of our Programmatic Committee discuss the impact of COVID 19 on programmatic in the region.

2020-06-04T10:17:29+08:00June 4th, 2020|IAB News, IAB Research, Programmatic|

How brands can manage data, privacy and security concerns caused during COVID-19

What kind of data, privacy, and security concerns are at stake with organizations shifting their business process and employees working from home? Rupesh Kumar of Carat led our Data & Analytics Committee in the discussion of immediate precautions and long term considerations businesses need to take.

2020-06-02T11:59:10+08:00May 29th, 2020|Analytics, IAB News, IAB Research|

An introduction to social commerce

This region has the most engaged mobile users in the world with 324 million of them connecting to the internet via their mobile phones. Learn from learn from heroes, e-commerce giant Lazada and social platform LINE, as well as other major players on how they are redefining the purchase funnel.

2020-03-27T17:25:39+08:00March 27th, 2020|Commerce, IAB News, IAB Research|

The Crisis Beneath the Surface: Mental wellbeing in the digital industry

We know the importance of mental wellbeing but it is time we turn talk into action. Pritika Hemmady, Sales Director, Asia, Sojern says 3 ways to start.

2020-03-18T10:12:04+08:00March 18th, 2020|IAB News, IAB Research, Programmatic, Trends|