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Essence: Experts predict marketing future shaped by AI, data ethics, and environmental responsibility

New report compiled by marketing agency Essence assesses expert predictions across 15 scenarios for marketing and advertising in 2030

2020-05-08T13:49:58+08:00May 6th, 2020|Member Research|

IAS Threat Lab Calls for Industry To Update Ads.txt Files to Stop Growing Bot Scheme

IAS releases report estimating that the 404bot is responsible for costing the industry upwards of $15 million dollars - a number that continues to grow and has affected over 1.5 billion video ads.

2020-02-25T16:05:16+08:00February 25th, 2020|Member News, Member Research, Research|

4A’s The Future of Programmatic and Automation

“The Future of Programmatic and Automation” report, based on a research initiative commissioned by The 4A’s and conducted by The 614 Group, shows that a lack of automation hinders the future of programmatic. The report is based on extensive one-on-one interviews and survey responses from representatives of agencies, marketers, publishers, and platforms.

2019-12-17T09:34:46+08:00December 17th, 2019|Member Research, Research|

New consumer perceptions study shows a ripple effect for ads

Did you know that 63% of Singapore consumers say that they will stop using brands that appear near low quality or unsafe content? In the region, similar sentiments are echoed by 79% of Indonesian consumers. Integral Ad Science released global insights this week into how consumers perceive ads in relation to the content they appear next to. Read the newest research into brand suitability on our website!

2019-11-22T16:42:02+08:00November 22nd, 2019|Member Research, Research|

Inskin: World’s First Smartphone Cam Eye-tracking Study Proves High-Impact Ad Formats Drive Exponentially Higher Attention

New research from Inskin Media and Lumen has found that high-impact ad formats tailored for smartphones drive substantially higher attention (visual engagement) compared to standard mobile ad formats.

2019-09-06T15:57:02+08:00September 6th, 2019|Member Research, Research|

S4M State of Drive-to-Store Advertising 2019

The State of Drive-to-Store Advertising 2019, shows that the worldwide share of drive-to-store investments for retailers will reach €55Bn. in 2019 --58% of the total advertising spend for the industry. This investment is expected to reach 65% by 2023, or €73Bn., a 36% growth driven by digital-to-store spending

2019-08-29T16:25:07+08:00July 12th, 2019|Member Research, Research|