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An Overview on M-commerce in Asia

With more than 90% of SEA's internet users on smartphones and consumer behaviour in Asia being different than the rest of the world, this 4-part series looks into the state of mCommerce in a mobile-first region.

2019-04-09T13:51:10+08:00March 19th, 2019|Commerce, IAB Insights, IAB News, IAB Research, Insights, Trends|

Why last click should be your last choice – #backtothefuture

Do we truly know the true value of our ads? In the face of increasing complexity in today's digital world, marketers often fall back onto last click attribution models. The good news is that there are superior ways to understand the true value and effectiveness of ads to ensure that credit is given when it is due and ensuring a sound media strategy.

Content marketing trends to watch out for in 2019

Content Marketing isn't a new concept, but certainly a lot has changed with the increased availability of broadband and internet, growing smartphone penetration and decreasing technology costs. According to Zenith’s Media Consumption Forecasts 2018, an average person would spend up to 8 hours per day listening to, watching, reading and generally interacting with media. Here are 5 trends affecting where, when and how content is consumed.

2019-01-31T19:40:37+08:00January 25th, 2019|Content, IAB Insights, IAB News, IAB Research, Insights, Trends|

Four reasons why gaming should be a key channel for all media buyers

Games account for approximately one in every four app downloads, and 76% of global App revenues across all categories. Designed to retain attention, establish direct relationships with users and create a social experience, marketers are not giving the proper acknowledgement to this new medium within their media strategies.

2019-01-31T19:40:40+08:00January 25th, 2019|IAB Insights, IAB News, IAB Research, Insights, Trends|

COMMERCE FOR THE NEXT BILLION: ADAPT AND EXECUTE—FAST 

This piece introduces a three-part series delving into the impact of digital channels on consumer decision-making in the region that's home to the world's fastest-growing e-commerce markets. [...]

2019-01-31T19:40:42+08:00September 3rd, 2018|Commerce, IAB Insights, IAB News, IAB Research, Insights, Trends|

ARTIFICIAL INTELLIGENCE IS NOT WHAT IT SEEMS FOR MARKETERS

Advertisers, their agencies and the whole marketing ecosystem are beginning to understand what the consumer wants rather than where they have been, thanks to AI – writes [...]

2019-01-31T19:40:44+08:00September 3rd, 2018|IAB Insights, IAB News, IAB Research, Insights, Trends|

4 MUST-GRASP PROGRAMMATIC TRENDS FOR APAC BUYERS AND SELLERS

Here's what players in the APAC ecosystem need to know about first- and second-price auctions, the nuances of header bidding, changes in video advertising, and the impact [...]

2019-01-31T19:40:46+08:00August 23rd, 2018|IAB Insights, IAB News, IAB Research, Insights, Programmatic, Trends|
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