A survey conducted for the digital advertising industry to better understand how corporations in Southeast Asia and India are responding to the COVID-19 global pandemic.
We know the importance of mental wellbeing but it is time we turn talk into action. Pritika Hemmady, Sales Director, Asia, Sojern says 3 ways to start.
Digital Differences Between East And West: Miranda Dimopoulos, CEO, IAB Southeast Asia+India, Sheds Some Light
IAB SEA+India Regional CEO Miranda Dimopoulos shares insights on the differences in digital economies between East and West with Forbes US.
Audrey Kuah, member of IAB SEA+India’s Regional Board and Managing Director, Global Data Innovation Centre and Executive Director, Media, Asia Pacific, Dentsu Aegis Network shares 5 key principles for ensuring CMO's not only survive, but thrive in the digital economy even amidst tough times.
Matt Harty, member of IAB SEA+India‘s regional board and senior vice president, APAC, The Trade Desk, discusses why the region is perfectly positioned to invest in advertising-supported connected TV (CTV) and over-the-top (OTT) services.
This glossary provides a unique angle on how privacy regulations in India, Indonesia, Thailand and Singapore affect our industry, and what best practices to follow to be prepared for upcoming changes.
Our Regional Board Member and head of agency and channel sales for APAC at LinkedIn Marketing Solutions, Alex Sibois, shares the three important elements to consider when it comes to #B2B #Marketing and why it's essential to design for uncertainty, not precision.
Developed and produced by the recently formed specialty Working Group on Brand Safety, the report investigates behaviors and approaches to three key areas; Standards and Measures, Viewability Metrics and Ad Fraud.
Central to building smart cities is the use of data In this piece, Joe Nguyen, IAB SEA+India Regional Board Member shares his thoughts on Joe Nguyen digital advertisers being at the forefront of making smart cities a reality sooner rather than later.
With more than 90% of SEA's internet users on smartphones and consumer behaviour in Asia being different than the rest of the world, this 4-part series looks into the state of mCommerce in a mobile-first region.