IAB_ContentFrameworkstoSwearBy cover

Click to download a printable handout below.

Frameworks provide a structured approach to Content Marketing.  We asked a panel of experts from our Content Committee which frameworks they swear by across topics such as Audience, Strategy, Creativity, Distribution and Measurement and collated them all for you here.  Enjoy!

AUTHORS & CONTRIBUTORS:
IAB SEA+India Content Committee
  • Nicholas Pan, Managing Director, Strategy & Commerce, VMLY&R
  • Chris Lu, Regional Head, Communications, Culture Development, Anymind Group
  • Dawn Chan, International Business Director, Advertising & Marketing Solutions, The South China Morning Post
  • Greg Fournier, Executive Director, Strategic Partnerships, APAC, Unruly