A well thought-out content marketing brief serves as the foundation for a solid marketing plan. Bad briefs aplenty but what exactly constitutes a good brief?
Master the art of writing a thorough content brief and ensure that all stakeholders are aligned. IAB SEA+India’s Content Committee breaks down the core campaign elements you need to consider when communicating with your creative agencies and partners.
Download the template in pdf and start putting together a top-notch content brief!
AUTHORS & CONTRIBUTORS:
- Brendon Chase, Group Strategy Director of McCann Worldgroup and APAC Strategy Lead of MRM//McCann
- Koh Weng Wai, Head of Marketing Communications, Singapore Press Holdings
- Tim Sharp, Regional Strategy Lead, APD