content marketing brief template

Click to download a printable handout below.

A well thought-out content marketing brief serves as the foundation for a solid marketing plan. Bad briefs aplenty but what exactly constitutes a good brief?

Master the art of writing a thorough content brief and ensure that all stakeholders are aligned. IAB SEA+India’s Content Committee breaks down the core campaign elements you need to consider when communicating with your creative agencies and partners.

Download the template in pdf and start putting together a top-notch content brief! 

IAB SEA+India Content Committee
  • Brendon Chase, Group Strategy Director of McCann Worldgroup and APAC Strategy Lead of MRM//McCann
  • Koh Weng Wai, Head of Marketing Communications, Singapore Press Holdings
  • Tim Sharp, Regional Strategy Lead, APD