The Digital Advertising Association of Thailand (DAAT) is the exclusive partner of the Interactive Advertising Bureau Southeast Asia and India (IAB SEA+India) with a shared mission to elevate the digital industry and drive investment both locally and regionally.
This partnership encompasses key principles such as education, research, measurement and standards as well as driving best practices to combat global issues such as ad fraud.
IAB SEA+India Regional CEO, Miranda Dimopoulos shares “It is a privilege to officially partner with DAAT as their expertise and network in Thailand is unparalleled. We also share the same mission to supporting, and driving, digital investment with Asia first initiatives.”
Announcing the first initiative of their collaboration, the DAAT and IAB SEA+India are bringing a first of its kind one day digital masterclass to Thailand on August 28th, 2019.
President of the DAAT, and CEO GroupM, Siwat Chawareewong shared “Our research shows digital spending in Thailand is expected to grow by 16% and almost reach 20 Billion Bhat in 2019. To empower and nurture digital talent we are proud to work closely with IAB SEA+India to offer this certified digital masterclass. Held on the day before our DAAT Day, this is an unparalleled opportunity to help our industry to learn and develop the skills required for the changing digital ecosystem in Thailand.”
This one day masterclass, features regional and local industry experts, who will share their hands on experience and learnings on how to deliver brand strategies that bring real business results in Thailand and the wider region. With topics covering core disciplines such as data, measurement, creative and execution as well as global issues such as brand safety, the DAAT/IAB SEA+India certification from this session represents comprehension and confidence in executing the theoretical and practical skills required today.
For more information on the DAAT & IAB SEA+India certified masterclass, please click here.