Tokyo, 12 November 2018 – Dentsu’s Cyber Communications Inc. (CCI: HQ: in Chuo-ku, Tokyo; led by Akio Niizawa, Representative Director and President), Adobe Systems Co., Ltd. (Adobe: HQ: Shinagawa-ku, Tokyo; James McCready, Representative Director and President), and SpotX Inc. (SpotX: Denver, Colorado; Mike Shehan, CEO and President) will work together to use SpotX’s video ad serving and monetization platform and Adobe Advertising Cloud DSP (DSP) for CCI premium video advertising inventory to develop programmatic transaction environment.

Brand security in web advertising has been gaining focus. This new collaboration enables advertisers and advertising agencies using Adobe to use safe and secure media for video ads and maximize their outreach to appropriate audiences through high-quality video ad inventory created by CCI, ensuring brand security. Media companies using SpotX can seek revenue opportunities in both on-demand videos and live streaming inventory.

Server-Side Ad Insertion*1 (SSAI) is a distribution technology that eliminates buffering and delays before and after ads during live web streaming, leading to superior audio-visual experiences. SSAI has been used in a programmatic environment in distribution projects by Mainichi Broadcasting System and Yomiuri Telecasting Corporation. Technical support for distribution and advertising sales activities have been covered by CCI, while SpotX has provided dedicated SSAI end points, with additional cooperation from Adobe based on its experience with live web streaming outside Japan.

Keith Eadie, Vice President and General Manager at Adobe Advertising Cloud says: “I am happy that the Adobe Advertising Cloud DSP has partnered with CCI and SpotX to promote programmatic advertising of premium inventory in Japan. Premium inventory is the best solution for brands with concerns around brand safety. By combining Adobe Advertising Cloud DSP with Adobe Analytics and other Adobe Experience Cloud solutions, advertisers can leverage data gathered through their owned media and offer attractive experiences that will enhance active engagement by video program consumers. Adobe will continue to provide sufficient premium inventory and strengthen collaboration with its partners, while supporting transparent and secure video ad management that will maintain consistent brand images and boost performance.”

Ken Harada, Country Manager for Japan at SpotX, says: “We are based in the US and well experienced in live ad distribution during professional American football games and other major sports events. Through this partnership with CCI and Adobe, we will work to establish simultaneous web broadcasting in all genres in Japan, helping media companies monetize these opportunities.”

The three companies will continue to work towards offering the best solutions and services for each client, while advocating the growth of a healthy video ad market.

*1  SSAI

Server-Side Ad Insertion (SSAI) is a technology used by video distribution systems for merging video ads with video content to create a single, integrated video program used for broadcasting. Since video ads are integrated into video content, there will be no buffering or delays when playing the video, realizing superior consumer experiences. There will also be no need for ad switching on the video players’ side, making the video contents compatible with a wide range of devices, extending the outreach of video ads. The SSAI is also gaining focus as a simultaneous web distribution technology.


About CCI

CCI was established in 1996, the year digital advertising first started in Japan. Since then, as a Dentsu Group’s digital marketing company CCI has been a pioneer of Japanese digital market offering a wide range of digital marketing services for publishers and agencies. Today, CCI has business with over 500 leading ad agencies and over 1500 websites, which is the largest scale for the market.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit


About Adobe Advertising Cloud

Adobe Advertising Cloud is a demand-side platform that brings cross-screen and cross-channel integrations for planning, buying, optimization, and measurement. It is a single foundation for media buying across all channels, from search and display, to video and programmatic tv. In advertising, Adobe Advertising Cloud is committed to helping marketers achieve their goals without compromising brand safety, media quality or transparency.


About Adobe Experience Cloud

Adobe offers the industry’s only end-to-end solution for content creation, marketing, advertising, analytics and commerce. Unlike legacy enterprise platforms with static, siloed customer profiles, Adobe Experience Cloud helps companies deliver consistent, continuous and compelling experiences in real-time across customer touchpoints and channels—all while accelerating business growth.


About SpotX

SpotX is the leading global video advertising platform that enables media owners and publishers to monetize premium content across desktop, mobile and connected TV devices. As a modern ad server with programmatic infrastructure, data enablement, and monetization solutions for OTT, outstream, and addressable TV, SpotX gives media owners and publishers the control, transparency, and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. SpotX also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimizing media efficiency, reach, and audience targeting. With best-in-class technology purpose-built for video, SpotX’s holistic, brand-safe solution is employed by some of the largest media owners and publishers in the world including fuboTV, Microsoft Casual Games, Newsy, Samba TV, Sling TV, Vudu and partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more.

Headquartered in Denver, SpotX has nearly 600 employees in 24 offices worldwide including Amsterdam, Hamburg, London, Los Angeles, Milan, New York, Paris, San Francisco, Singapore, Stockholm, Sydney, and Tokyo. In October 2017, RTL Group completed its 100% acquisition of SpotX which is currently combining its business with smartclip, a sister company. Learn more at and follow @SpotX on Twitter and LinkedIn.

Media Contacts        

Cyber Communications Inc.

E-mail: [email protected]


Adobe Systems Co., Ltd.

E-mail: [email protected]



Mandy Davenport

E-mail: [email protected]