SINGAPORE, June 20, 2017 – 2016 saw a 21% growth in active social media users in Southeast Asia, to 2.789 billion users1. With increasingly social media savvy consumers, businesses have recognised the importance of these channels to drive growth and attain insights about customer behaviour and market trends, thus sharply increasing the demand for social media monitoring and intelligence in the region.
Digimind, the award-winning global Social Media Intelligence company, announced it once again strengthened its position in APAC’s growing social media intelligence market, reporting a 100% increase in regional sales in 2016 – the highest since its expansion into the region in 2013.
The establishment of Digimind’s regional marketing, business development and customer success teams in Singapore demonstrates the company’s commitment to delivering full-service social media intelligence support to customers in APAC, and contributed to the company quickly becoming a major player in the regional market.
This strong growth has been reinforced through recognition from the market and analysts, such as Gartner, Forrester, and G2crowd. In just 3 years since setting up its regional headquarters in Singapore, the French firm has won the trust of top household brands across industries, such as insurance giant AXA Insurance and Indonesian on-demand motorbike taxi pioneer Go-Jek.
“We are extremely proud that companies across various industries in APAC rely on Digimind to deliver smart and accurate social insights and Competitive Intelligence for decision making and tracking,” says Mr Stephen Dale, General Manager APAC at Digimind.
“2016 has been a year of achievements for Digimind in the APAC region. Our customer successes have enabled us to achieve over 100% year on year growth, allowing us to fully embrace our role as a global top performing insights-driven marketing solution.”
Known for its capacity to deliver truly innovative solutions that help clients attain high-level understanding of their brand’s social media footprint, the SaaS platform offers functionalities such as emoji monitoring, colloquial recognition, industry benchmarking, unique rule systems to better target data to harvest insights, customisable dashboards and KPI reports.
Mr. Dale added, “2017 fairs to be another exciting year as we continue to invest substantial efforts to help our clients succeed in the era of digital transformation, and further expand our APAC presence with another office. With constant innovation, continually evolving technology, and partnerships with popular digital marketing platforms — such as Zendesk, Hootsuite, and Socialbakers— we hope to deliver even more value to our clients through Digimind’s platform.”