When: Thursday, 04 July 2019, 2.30pm to 5.00pm
Where: 1 Wallich Street, Dentsu Aegis Network, Guoco Tower, #22-01, Singapore 078881
Why Attend

With more complexity than Endgame, e-commerce across South East Asia and India is a key focus for all parts of the ecosystem. With the digital economy in Southeast Asia on track to hit $240 billion by 2025, according to the latest e-Conomy Southeast Asia 2018 report from Google and Temasek, brands and the industry must act now to build digital capabilities or risk being left behind.

The onus to adapt is not only on brands. From publisher partners adding value with content, technology providers adding efficiencies in workflows, to agency partners being key stakeholders in driving sales, everyone has a part to play and this interactive session will highlight how to stay ahead in this competitive universe.

AVENGERS ASSEMBLE – HOW TO BUILD & DEVELOP E-COMMERCE TEAMS IN THE REGION

AGENDA

Registration starts at 2.30pm.

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3.00pm to 3.05pm – Welcome and Introductions
  • Laura Greally, Vice President, Education & Industry Initiatives, IAB SEA+India

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3.05pm to 3.35pm – A THOR-ough resume is not enough: Top skills in demand

Be like Captain America and upskill for the new market’s demands.

Hiring people for these roles has been particularly challenging as the rapid growth of e-commerce meant that there was no prior supply for the digital workforce.  Currently the internet economy is estimated to employ 100,000 people across the region, with this number expected to double to 200,000 professionals by 2025. This keynote explores what the specific growth areas for emerging skills across the region are, not only within e-commerce brands themselves but across the wider supporting ecosystem.

Presenter:

  • Nicholas Pan, Managing Director, Strategy & Commerce VMLY&R Asia

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3.35pm to 4.15pm – Building a WAKANDA worthy team

E-commerce businesses come in many shapes and sizes; from traditional brick and mortar stores selling online through to digital native brands. The roles of agencies and partners to outsource requirements play a huge supporting role in the ecosystem but unless you can predict the future like Dr Strange, structuring your team to be future proof is more difficult than it first appears.

With internet economy companies employing highly-skilled professionals in functions like software engineering, digital marketing, data science and product marketing, the need to ensure that the superhero team assembled fulfills business requirements is strong.

This panel explores the opportunities to structure e-commerce teams across data, account management, category management, marketplaces and more.

Moderator: Eunice Loh, Digital & Platforms Director, Global Client Solutions & SEA, Wavemaker

Panellists:

  • Anusha Babbar, Senior Director South East Asia and Australasia, e-commerce and New Business Models, Unilever
  • Jean Thomas, Vice President of Marketing, RedMart
  • Manoj Namboodiri, Senior Vice President and Business Leader, Zimplistic Inventions
  • Navaneeta Das, Head of Product and Client Development, APAC and APAC Business Lead for platformGSK, Publicis Media

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4.15pm to 4.55pm – STARK realities of developing and retaining top talent

E-commerce teams need to keep evolving to deliver against new business challenges and opportunities. New technologies such as voice search, evolving payment methods, faster distribution opportunities, first party/third party hybrid selling all touted as the “next big thing” in the e-commerce universe, it’s imperative that teams are empowered to develop.

Managers and leaders need to be experts in their field and possess the ability to pivot and adapt. In the sharing economy and the rise of social commerce, marketplaces, a move from data gathering to data utilization, this panel session explores how to empower teams to grow and develop to deliver business goals.

Moderator: Jessica Beaton, General Manager, DentsuX

Panellists: 

  • Wynthia Goh, Head of B2B, Partnership and Programs, Fairprice On
  • Mandy Chan, Founder,  BOW
  • Benjamin Roberts, Vice President, Talent Management, APAC, Essence

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4.55pm to 5.00pm – Closing Remarks