PROFESSIONAL CONVERSION PROGRAMME (PCP) FOR PROGRAMMATIC ADVERTISING PROFESSIONALS

SECOND FLIGHT LAUNCHED

ON 3RD MAY 2019

Participating companies:

 

 

Launching programmatic careers with on-the-job training at hiring companies:

  • Account Coordinator
  • Account Director
  • Account Manager
  • Associate
  • Marketing Manager
  • Media Activation Executive
  • Performance Executive
  • Performance Marketing Manager
  • Planner
  • Programmatic Campaign Specialist

DEVELOPING TALENTS AND CHALLENGING MINDS

MAY 2019

Niraj Nagpal, Director of Business Development, APAC, IPONWEB

 

David Hu, VP, Strategic Brand Marketing, Lazada Group

Associate Director, Cadreon

With all candidates in the early stages of their programmatic careers, the programme launched with intensive classroom learning.  Hearing from 23 speakers over the course of 2 weeks, candidates were provided a comprehensive overview of the marketing fundamentals, digital strategies and programmatic tools of the trade.

  • Understanding the evolving consumer journey and preparing for the shifts in media consumption habits.
  • Evolution of digital advertising and developing a digital strategy based on client objectives and challenges
  • Understanding the role of mobile in SEA.
  • Introduction to the programmatic ecosystem, models, metrics and tools.
  • Advice from senior practitioners on career development, managing stakeholders and setting priorities.
  • Trends, new ad formats, buying and selling methods and ad spend in the region.
  • Putting programmatic theory into practice with live team briefs to illustrate how theory translates into real life scenarios

THE EVOLUTION OF PROGRAMMATIC SUPPLY

JUNE 2019

Pierre-Yves RIOU, Assistant Vice President, Yield Management & Marketing, Mediacorp

Pierre-Yves RIOU, Assistant Vice President, Yield Management & Marketing, Mediacorp Pte Ltd

Paolo Lacuna, Strategy/B2B Marketing Lead SEA, Verizon Media

Mandar Kambli, Head of Products and Partnerships, Amnet

Returning to the programme for 2 days each month whilst in their full time programmatic roles, candidates met with various media owners in June for a deep dive into the sell-side world.

Visiting the studios and headquarters of Mediacorp, Verizon Media and CNN, industry practitioners provided insight into how Programmatic fits within a publisher’s strategy.

  • Pricing, selling and activation of programmatic ad inventory 
  • Integration of traditional and digital offerings
  • Supply management, media wastage and managing partnerships
  • The growth of premium content and private marketplaces

Individuals may apply for the programme via the following methods:

  1. Organizations with employees currently less than 6 months into / newly hired into their Programmatic role may nominate them to participate.
  2. Individuals currently seeking a career in Programmatic may submit their applications and CVs. CVs will be shared with participating companies for consideration for specific Programmatic roles within their organization. The hiring process will be managed independently by companies and applicants may be contacted for interviews if suitable.

To be eligible for the programme, individuals should be:

  • Singapore Citizen (SC) or Permanent Resident (PR)
  • Have at least 2 years’ working experience from any industry
  • Candidates must be employed by your business as a new hire to become a participant in the programme and will continue to work within your company once they have graduated the programme.

FOR FURTHER INFORMATION, SEND US YOUR ENQUIRY VIA EMAIL

PROFESSIONAL CONVERSION PROGRAMME (PCP)

for Programmatic Advertising Professionals

SECOND FLIGHT LAUNCHED ON 3RD MAY 2019

Participating Companies

Launching programmatic careers with on-the-job training at hiring companies:
  • Account Coordinator
  • Account Director
  • Account Manager
  • Associate
  • Marketing Manager
  • Media Activation Executive
  • Performance Executive
  • Performance Marketing Manager
  • Planner
  • Programmatic Campaign Specialist

APPLY FOR FLIGHT 3 BEGINNING SEP 2019 NOW!

Individuals may apply for the programme via the following methods:
  1. Organizations with employees currently less than 6 months into / newly hired into their Programmatic role may nominate them to participate.
  2. Individuals currently seeking a career in Programmatic may submit their applications and CVs. CVs will be shared with participating companies for consideration for specific Programmatic roles within their organization. The hiring process will be managed independently by companies and applicants may be contacted for interviews if suitable.
To be eligible for the programme, individuals should be:
  • Singapore Citizen (SC) or Permanent Resident (PR)
  • Have at least 2 years’ working experience from any industry
  • Candidates must be employed by your business as a new hire to become a participant in the programme and will continue to work within your company once they have graduated the programme.