THE COMMITTEES2018-10-22T16:15:58+00:00

INDUSTRY
EXPERTS WHO
DRIVE SOLUTIONS.

From data to content, there are so many channels across the advertising industry, and each should be addressed accordingly by specialists. That’s why our committees bring together experts to recommend solutions.

Each committee is the voice in the development of the IAB agenda, including trainings, events, white papers and thought leadership.

CO-CHAIRS:

PROGRAMMATIC

Arm the industry with tools to understand and grow programmatic adoption within the region.

CO-CHAIRS:

CONTENT

To be the most credible ‘go-to’ source for effective content creation & marketing – providing knowledge and actionable insight on audiences, technologies, formats and markets in the region.

CO-CHAIRS:

COMMERCE

Define and promote the role of digital in growing and connecting the offline and online commerce ecosystem.

CO-CHAIRS:

ANALYTICS

Train, educate and evangelise on the best use of data, technology & analytics to drive real business outcomes.

END OF DESKTOP, START OF MOBILE

INDUSTRY
EXPERTS WHO
DRIVE SOLUTIONS.

From data to content, there are so many channels across the advertising industry, and each should be addressed accordingly by specialists. That’s why our committees bring together experts to recommend solutions.

Each committee is the voice in the development of the IAB agenda, including trainings, events, white papers and thought leadership.

PROGRAMMATIC

OUR MISSION:

Arm the industry with tools to understand and grow programmatic adoption within the region.

CO-CHAIRS:

CONTENT

OUR MISSION:

To be the most credible ‘go-to’ source for effective content creation & marketing – providing knowledge and actionable insight on audiences, technologies, formats and markets in the region.

CO-CHAIRS:

COMMERCE

OUR MISSION:

Define and promote the role of digital in growing and connecting the offline and online commerce ecosystem.

CO-CHAIRS:

ANALYTICS

OUR MISSION:

Train, educate and evangelise on the best use of data, technology & analytics to drive real business outcomes.

CO-CHAIRS:

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