Mumbai, India, October 10, 2017 – Outbrain, the world’s leading premium discovery platform, today announced the expansion of its publisher network in India. Joining its impressive list of premium publications in India and around the globe are Network18 – with Firstpost, News18 (English) and News18 (Hindi) – and India TV News – with India TV News, Khabar India TV and India TV Paisa.
Outbrain constantly seeks to bolster its supply of premium inventory, and this latest series of partnerships has added new momentum, heralding new opportunities for publishers and brands across India. This development takes place against a backdrop of steadily rising demand for reaching highly qualified audiences and, on the back of recent initiatives such as Outbrain’s expansion of programmatic access on the AppNexus marketplace.
As a strategic market, India has anchored Outbrain’s regional presence and continues to hold tremendous potential. The performance-driven Discovery platform already counts India.com Group (Zeenews; Bollywoodlife; india.com; dnaindia), The Hindu Group (The Hindu; The Hindu Businessline), and the Indian Express Group (Financial Express; Jansatta; Loksatta) in its network of premium publications. This distribution helps marketers in India build an audience and reach new customers using advanced targeting options via the Outbrain network.
“At India TV News, Khabar India TV and India TV Paisa, we strive to bring something truly valuable to our readers in terms of content experience. We are happy to announce our partnership with Outbrain, and we believe it will help our growing base of digital readers get high quality recommendations to enhance their online engagement and experience,” said Vikas Handu, Vice President – Digital, India TV Group.
“True value creation in the publisher ecosystem lies in helping our partners drive the bottom line, and that has always been our priority. Having said that, what Outbrain offers goes beyond mere revenue generation. We’re also in the business of performance targeting and enhancing user engagement by serving relevant content for our publishers’ audiences,” commented Sandeep Balani, Head of India at Outbrain. “We’re delighted to announce our partnerships with Network18 and India TV News, empowering them to achieve superior monetization and deliver heightened engagement for their audiences.”
Outbrain continues to demonstrate significant momentum with publishing partners both locally and globally. The company currently serves 250 billion personalised content recommendations every month and reaches in the region of a billion unique visitors from across the globe.
Outbrain is the world’s leading premium Discovery platform. We connect marketers to their target audiences and we help publishers personalize and monetize their digital properties. Our recommendation engine uses proprietary interest and behavioral data to capture people’s attention at every stage of the customer journey.
Every month, more than 250 billion Outbrain recommendations appear as native placements on premium publishers like NN, ESPN, Time Inc., Le Monde, Fox News, The Guardian, SPH, The Telegraph, New York Post, Sky News, TF1, Condé Nast, Bild, Orange and L’Equipe. These targeted placements use proprietary data to help marketers drive results, whether they are looking to generate awareness, engagement or conversions.
Founded in 2006, the company is based in New York with a presence in the U.K., Germany, France, Spain, Italy, Israel, India, Singapore, Japan, Australia, Brazil, and Slovenia.
Follow @Outbrain on Twitter: https://twitter.com/Outbrain
Mansi Maheshwari / Cherie Loh
Rice Communications for Outbrain in South East Asia & India
Mobile: +65 9337 0705 / +65 9338 0198