On the occasion of Cannes Lions International Festival of Creativity, S4M, the Drive-to-Store specialist, today announced they have commissioned an independent drive-to-store advertising research study from IHS Markit (Nasdaq: INFO), a world leader in critical information, analytics and solutions with over 15 years of advertising-sector expertise. While many studies by media, format or method of purchase already exist, The State of Drive-to-Store Advertising 2019is the first research study that assesses the size of the advertising market across all types of media from a drive-to-store campaign perspective. The study surveys 400 advertisers from all retail sectors in support of the market data and forecasts generated by IHS Markit.

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