DENVER – September 21, 2017 – Video ad serving platform SpotX announces today that it is partnering with FremantleMedia – one of the world’s largest and most successful creators, producers and distributors of TV brands – to help power the monetisation of the global media giant’s holistic distribution strategy.
This move marks the launch of ad-based monetisation for FremantleMedia. By leveraging the SpotX platform, FremantleMedia will now be able to monetise their original programming with targeted video advertising across a network of premium publishers and OTT services, such as partners AIR.TV and XUMO, while retaining independent control over their monetisation strategy and ownership of their content.
SpotX’s technology now allows FremantleMedia to manage relationships with distribution partners and centralise their monetisation efforts within a single platform, empowering them to sell their audience and inventory seamlessly across third-party sites and apps on desktop, connected TV and mobile web environments in both long- and short-form formats. FremantleMedia will also leverage SpotX’s Demand Facilitation team to support their monetisation strategy and appeal to the right buyers in each environment.
Buyers working directly with FremantleMedia and SpotX will have exclusive priority access to FremantleMedia’s premium catalogue and global brands, with full transparency into and advanced control of placements within content. FremantleMedia will leverage the controlled, premium buying environments of private and Curated Marketplaces, with a focus on connected TV and high-viewability desktop.
“We are thrilled to announce our partnership with FremantleMedia as one of its ad serving and programmatic technology providers,” said Ben Abbatiello, VP, Audience & Distribution Management at SpotX. “Their content is of premium broadcast-quality in high demand among advertisers. The opportunities to monetise this content outside of walled gardens or black box distribution channels are enormous.”
“We are delighted to be working with SpotX on new and innovative ways to monetise FremantleMedia’s outstanding catalogue of global brands,” added Samantha Glynne, VP, Branded Entertainment at FremantleMedia.
FremantleMedia is also working with Vemba, a next generation video distribution platform, to make their content available to more premium partners that meet the quality requirements from a content and ad environment.
FremantleMedia creates, produces and distributes some of the best known and loved content in the world including: American Gods, The Young Pope, Deutschland 83, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK), Take Me Out, Family Feud, Match Game, Gute Zeiten Schlechte Zeiten, Wentworth, Neighbours, Grand Designs, Jamie Oliver, Danger Mouse, Munchies (with VICE Media), and The Football Republic. We have an outstanding global network with operations in 31 countries, producing over 11,000 hours of programming a year, rolling out more than 60 formats and airing more than 420 programmes a year worldwide. The company also distributes more than 20,000 hours of content in over 200 territories. We are part of RTL Group, a global leader across broadcast, content and digital, and a division of the international media company Bertelsmann. For more information, visit www.fremantlemedia.com, follow us @FremantleMedia and visit our LinkedIn and Facebook pages.
SpotX is a video ad serving platform providing media owners with monetisation tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic infrastructure, and other monetisation tools, like solutions for OTT and outstream video ad units. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing, and maximise revenue. The company is headquartered in Denver, Colorado, and has offices in Amsterdam, Belfast, Hamburg, London, Los Angeles, New York, Paris, San Francisco, Stockholm, Singapore and Sydney. In October 2017, RTL Group, a leader across broadcast, content and digital, will complete its 100% acquisition of SpotX. For updates, follow SpotX on Twitter and LinkedIn.