THE NEW MOBILE CENTRIC WORLD: MEASURING THE MOBILE MARKETING ROI

Written By Miranda Dimopoulos

Consumers in South-East Asia (SEA) have shifted their attention to mobile, and the IAB Singapore (IAB SG) Measurement & Standards Committee goes into depth on two metrics marketers care about most: reach and engagement.Or right-click, "Save link as..." to download

Miranda Dimopoulos
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SOCIAL MEASUREMENT AND STANDARDS IN SOUTH-EAST ASIA