Should influencers be given the creative freedom to create content? How much control should brands exercise over their influencers?
In episode 2 of The Value of Influencer Marketing, Daniel Tan, Head, Studio Entertainment (Malaysia & Singapore), Disney and influencer Renée Dominique, share their opinions.
AUTHORS & CONTRIBUTORS:
- Haikal Mohamed, Senior Manager, Digital Marketing, The Walt Disney Company (Southeast Asia)
- Haroon Qureshi, Partner Content, Innovation & Partnerships, Team Unilever Global, Mindshare
This series was made possible with the help of:
- Michelle Theseira, Digital Marketing, Disney Digital Network, The Walt Disney Company, Southeast Asia
- Shannon Soh, Digital Marketing, Disney Digital Network, The Walt Disney Company (Southeast Asia)