Should influencers be given the creative freedom to create content? How much control should brands exercise over their influencers?

In episode 2 of The Value of Influencer Marketing, Daniel Tan, Head, Studio Entertainment (Malaysia & Singapore), Disney and influencer Renée Dominique, share their opinions.

AUTHORS & CONTRIBUTORS:
IAB SEA+India Content Committee
  • Haikal Mohamed, Senior Manager, Digital Marketing, The Walt Disney Company (Southeast Asia)
  • Haroon Qureshi, Partner Content, Innovation & Partnerships, Team Unilever Global, Mindshare

This series was made possible with the help of:

  • Michelle Theseira, Digital Marketing, Disney Digital Network, The Walt Disney Company, Southeast Asia
  • Shannon Soh, Digital Marketing, Disney Digital Network, The Walt Disney Company (Southeast Asia)