How should an influencer charge for their content? Per post? Per click? Per follower? Crystal Loh, Brand Advisor, Social Media and Digital Lead, Malaysia & Philippines of Petron and influencer Edhozell share advise on how they approach the subject of pricing to ensure that both parties get the most value out of the campaign in episode 3 of The Value of Influencer Marketing.

AUTHORS & CONTRIBUTORS:
IAB SEA+India Content Committee
  • Haikal Mohamed, Senior Manager, Digital Marketing, The Walt Disney Company (Southeast Asia)
  • Haroon Qureshi, Partner Content, Innovation & Partnerships, Team Unilever Global, Mindshare

This series was made possible with the help of:

  • Michelle Theseira, Digital Marketing, Disney Digital Network, The Walt Disney Company, Southeast Asia
  • Shannon Soh, Digital Marketing, Disney Digital Network, The Walt Disney Company (Southeast Asia)