Hear from both brands and influencers on how to measure impact and success of influencer marketing. Is it only measured in tangible impact on sales or is there more value in an influencer going above and beyond for a brand?

Brand marketer Sandra Loeb, Global Brand Director, LUX and Influencer Yumika Hoskin share their perspectives in episode 4.

AUTHORS & CONTRIBUTORS:
IAB SEA+India Content Committee
  • Haikal Mohamed, Senior Manager, Digital Marketing, The Walt Disney Company (Southeast Asia)
  • Haroon Qureshi, Partner Content, Innovation & Partnerships, Team Unilever Global, Mindshare

This series was made possible with the help of:

  • Michelle Theseira, Digital Marketing, Disney Digital Network, The Walt Disney Company, Southeast Asia
  • Shannon Soh, Digital Marketing, Disney Digital Network, The Walt Disney Company (Southeast Asia)