Is Influencer marketing worth it? Brand marketer Crystal Loh and influencer Renée Dominique debate this issue. What are the long term benefits of investing in influencer marketing and what do influencers need to consider before they align with a brand?

AUTHORS & CONTRIBUTORS:
IAB SEA+India Content Committee
  • Haikal Mohamed, Senior Manager, Digital Marketing, The Walt Disney Company (Southeast Asia)
  • Haroon Qureshi, Partner Content, Innovation & Partnerships, Team Unilever Global, Mindshare

This series was made possible with the help of:

  • Michelle Theseira, Digital Marketing, Disney Digital Network, The Walt Disney Company, Southeast Asia
  • Shannon Soh, Digital Marketing, Disney Digital Network, The Walt Disney Company (Southeast Asia)