In our final episode on The Value of Influencer Marketing, Crystal Loh, Brand Advisor, Social Media and Digital Lead of Petron and Ed Hozell, Influencer tell us which metric they value more, reach or engagement. If the audience is commenting because they hate the message, does that impact more on the influencer than on the brand?

AUTHORS & CONTRIBUTORS:
IAB SEA+India Content Committee
  • Haikal Mohamed, Senior Manager, Digital Marketing, The Walt Disney Company (Southeast Asia)
  • Haroon Qureshi, Partner Content, Innovation & Partnerships, Team Unilever Global, Mindshare

This series was made possible with the help of:

  • Michelle Theseira, Digital Marketing, Disney Digital Network, The Walt Disney Company, Southeast Asia
  • Shannon Soh, Digital Marketing, Disney Digital Network, The Walt Disney Company (Southeast Asia)