Is it really worthwhile for brands to work with influencers and how much should you be paying them? How much control should influencers have over their own work and when it is not worthwhile to be engaging with brands?

Hear directly from the social mavens and marketers what they have to say when it comes to The Value of Influencer Marketing in our new 7-part series.

Episode 1 deep dives into the benefits of brands working with influencers, featuring Sandra Loeb, Global Brand Director of Lux and influencer Yumika Hoskin, @yumikahoskin.

AUTHORS & CONTRIBUTORS:
IAB SEA+India Content Committee
  • Haikal Mohamed, Senior Manager, Digital Marketing, The Walt Disney Company (Southeast Asia)
  • Haroon Qureshi, Partner Content, Innovation & Partnerships, Team Unilever Global, Mindshare

This series was made possible with the help of:

  • Michelle Theseira, Digital Marketing, Disney Digital Network, The Walt Disney Company, Southeast Asia
  • Shannon Soh, Digital Marketing, Disney Digital Network, The Walt Disney Company (Southeast Asia)