See how digital leaders are navigating CTV’s hybrid role – combining TV’s reach with digital precision while solving unique regional challenges in measurement and scale.
New IAB SEA+India x WARC feature on data privacy in Asia, with insights from our Responsible Privacy Council, highlights the importance of clear definitions and collaborative cross-departmental efforts in navigating the complex privacy landscape.
Retail media networks in SEA & India are booming, presenting a vast landscape of untapped investment opportunities. Our Retail Media Council shares insights on the challenges and strategies to unlock this potential for exponential growth.
India’s marketing effectiveness explored in the first IAB SEA+India x WARC feature, with exclusive insights from our Regional Board on the challenges and opportunities unique to this diverse market. Discover how cultural nuances, data, and infrastructure shape the landscape.
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