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Explore this intelligence hub for original research, insights from our Board and Councils, and latest news.
The Connected TV Era: 207 Million Viewers Are Redefining India’s Television Market
India’s Connected TV audience has surged 3X since 2022 to 207 million viewers across 62-65 million households, signalling a major shift in how advertisers need to plan for television. The findings come from The Connected TV Era, a new report from WPP Media and The Trade Desk, with research conducted by Ormax Media. Drawing on more than 3,000 verified urban CTV users and over 12,000 CTV and OTT viewers, it provides one of the most
Meet our Members: Bertilla Teo, Smartly
meet our members Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Bertilla Teo, Chief Executive Officer, APAC at Smartly and IAB SEA+India 2026 Strategic Advisory Board Member tell us about smartly, what is your mission? Smartly is an end-to-end technology platform that brings media, creative and intelligence together. There are many individual solutions that focus on areas such as media buying, dynamic creative
India Monthly Social Scorecard July 2026
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all
A bigger evening for member connection: our August Members Evening
More than 125 IAB SEA+India members representing 45 companies joined us in Singapore on the 20th August for our second Members Evening of the year, making it one of our largest member connection events with member company representation up more than 50% from January! Members from across Southeast Asia and India came together for a few hours away from meetings, screens and formal industry events, and by the end of the night there had been
ThinkResult and PubMatic’s AgenticOS Deliver 90% Faster Campaign Setup in India
First agentic CTV campaign in APAC reaches 1M+ households with 17% more impressions at lower CPM. PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today announced that its AgenticOS platform has delivered the first end-to-end agentic CTV campaign in India in partnership with ThinkResult, a data-led digital media and ad tech company, marking the first agentic media buying deployment across APAC. For a leading global technology brand, ThinkResult deployed the
Letter from the CEO: H1 2026 Update
Dear Members, There’s a Chinese proverb 众志成城, ‘when people are of one mind, they stand together as strong as a city wall.’ As the voice of the industry, every perspective shared in our Board and Council Meetings, research, Member Discussions, 1:1s becomes part of the trusted guidance we create to help businesses make business, budget and workforce decisions. And we’re making it even easier to be heard, starting with our new member hub; more on
India Monthly Social Scorecard June 2026
The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. What’s the buzz? #PlayBold, the official slogan of the Royal Challengers Bengaluru cricket team, was the most frequently used hashtag in June 2026 across content published by Indian brands, media and influencers.
Channel Factory adds AI Slop Detection technology to its Proprietary AI content Classification System
This feature is in addition to contextual targeting technologies which Channel Factory is providing in its Proprietary AI tool. With AI Slop flooding digital platforms, Channel Factory’s proprietary technology gives brands the detection edge they need. Channel Factory, the global technology and data company that optimizes business performance and protects brand reputation across walled-gardens has announced a new technology addition to its Proprietary AI tool – AI Slop Detection. This feature is in addition to
Meet our Members: Danielle Goh, Teads
Get to know Danielle Goh, Senior Industry Director at Teads and IAB SEA+India 2026 Industry Leadership Board Member & Co-Lead of the Video Council.
Innovid Introduces NIVO AI with Agents Driving 90% Improvement in Speed to Campaign Launch
NIVO AI Automates Workflows and Turns Intelligence into Action Across the Advertising Lifecycle.
Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, has launched NIVO AI, with Innovid agents already delivering workflow efficiency gains of up to 90% compared to manual campaign setup.
India Monthly Social Scorecard May 2026
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all
Meet our Members: Kartik Mehta, Channel Factory
meet our members Our ‘Meet our Members’ series spotlights the diverse voices influencing digital marketing across the region. In this edition, we feature Kartik Mehta, CBO & Head of Asia at Channel Factory. tell us about channel factory, what is your mission? Founded in 2010, Channel Factory operates on the belief that advertising should be both effective and responsible. As a global technology and data platform, the company’s core mission is to create a suitable