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AudienceConnect Appoints Tushar Gupta as Chief Product & Strategy Officer
AudienceConnect Technologies, an AI-powered programmatic advertising platform, announced the appointment of Tushar Gupta as Chief Product & Strategy Officer. In this role, Tushar will lead AudienceConnect’s product vision and roadmap, building on its 612M+ device SDK footprint to advance AI-led audience intelligence and strengthen capabilities across CTV, rich media, real-time optimisation and omnichannel activation. He will also oversee go-to-market strategy, partnerships, pricing and commercial models, while driving international expansion across MENA, APAC and Europe. Working
Meet our Members: Marc Holloway, Smartly
meet our members Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Marc Holloway, Head of Customer Success, APAC and IAB SEA+India 2026 Industry Leadership Board Member. tell us about smartly, what is your mission? Smartly is an AI powered advertising technology company that transforms the advertising experience for brands and their consumers. The platform contains automated solutions for creative production, media buying, campaign
Meta launches personal AI agent Muse in Singapore with local commerce and travel integrations
Singapore, 28 October 2026 — Meta has launched its personal AI agent, Muse, in Singapore, introducing integrations with major consumer platforms including Shopee, Grab, Singapore Airlines, Agoda, ShopBack, Klook, Trip.com and Lazada. The launch follows Muse’s global introduction in September 2026 and extends the availability of Meta’s AI agent to Singapore consumers. Unlike conventional AI chatbots that primarily respond to queries, Muse is designed to carry out tasks on behalf of users, including researching products,
India Monthly Social Scorecard September 2026
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all
Meet our Members: Kishan Khatri, The Trade Desk
meet our members Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Kishan Khatri, Principal Product Manager at The Trade Desk and IAB SEA+India 2026 Industry Leadership Board Member. tell us about the trade desk, what is your mission? The Trade Desk is a leading independent demand-side platform (DSP) built for marketers. Our omnichannel platform helps advertisers plan, buy, optimise, and measure campaigns across
New Magnite Research Highlights the Power of CTV and Cricket as India’s Streaming Market Continues to Grow
Magnite, the largest independent sell-side advertising company, released new research, Streams & Screens: India, which explores the streaming habits of India’s urban, digitally-connected adults with access to ad-supported streaming. The findings highlight streaming’s growing scale among this group, with 82% streaming more than they did a year ago, 74% watching ad-supported streaming services, and 71% planning to subscribe to a new service in the next year. As the streaming landscape continues to expand, CTV is
Assess your digital marketing measurement maturity with our interactive tool
See where your measurement capabilities stand Every marketing team measures performance. But how well do those metrics connect to business outcomes, and where could your measurement capabilities go next? The Measurement Maturity Framework gives companies a way to assess their current measurement capabilities, identify opportunities for improvement and make more informed decisions about what to prioritise next. Originally developed by the 2025 IAB SEA+India Measurement Council, it is now available as an interactive tool, making
Meet our Members: Stuart McLennan, Rakuten Advertising
meet our members Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Stuart McLennan, Senior Vice President, Strategic Markets at Rakuten Advertising and IAB SEA+India 2026 Strategic Advisory Board Member. tell us about rakuten advertising, what is your mission? At Rakuten Advertising, we turn complex partner marketing channels into high-performing revenue drivers, from Creator to Traditional Affiliate, and from Retail Media to LLM Visibility.
Meet our Members: Alisha Sharma, Kargo
meet our members Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Alisha Sharma, Sales Director at Kargo and IAB SEA+India 2026 Programmatic Council Member. tell us about kargo, what is your mission? Kargo is a leading omnichannel ad-tech platform delivering innovative advertising solutions that enhance user experience and drive measurable outcomes for marketers, publishers, and consumers. Our platform offers a full-funnel suite of
Meet our Members: Siddharth Puri, Tyroo
meet our members Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Siddharth Puri, CEO at Tyroo and IAB SEA+India 2026 Strategic Advisory Board Member. tell us about tyroo, what is your mission? Tyroo exists to help businesses access and monetise growth opportunities across Asia. That could mean supporting a global company entering the region, helping an Asian company expand internationally, or working with
India Monthly Social Scorecard August 2026
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all
The Connected TV Era: 207 Million Viewers Are Redefining India’s Television Market
India’s Connected TV audience has surged 3X since 2022 to 207 million viewers across 62-65 million households, signalling a major shift in how advertisers need to plan for television. The findings come from The Connected TV Era, a new report from WPP Media and The Trade Desk, with research conducted by Ormax Media. Drawing on more than 3,000 verified urban CTV users and over 12,000 CTV and OTT viewers, it provides one of the most