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Explore original research, industry perspectives and the latest developments in digital advertising across Southeast Asia and India.
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Assess your digital marketing measurement maturity with our interactive tool
See where your measurement capabilities stand Every marketing team measures performance. But how well do those metrics connect to business outcomes, and where could your measurement capabilities go next? The Measurement Maturity Framework gives companies a way to assess their current measurement capabilities, identify opportunities for improvement and make more informed decisions about what to prioritise next. Originally developed by the 2025 IAB SEA+India Measurement Council, it is now available as an interactive tool, making
Meet our Members: Stuart McLennan, Rakuten Advertising
meet our members Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Stuart McLennan, Senior Vice President, Strategic Markets at Rakuten Advertising and IAB SEA+India 2026 Strategic Advisory Board Member. tell us about rakuten advertising, what is your mission? At Rakuten Advertising, we turn complex partner marketing channels into high-performing revenue drivers, from Creator to Traditional Affiliate, and from Retail Media to LLM Visibility.
Meet our Members: Alisha Sharma, Kargo
meet our members Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Alisha Sharma, Sales Director at Kargo and IAB SEA+India 2026 Programmatic Council Member. tell us about kargo, what is your mission? Kargo is a leading omnichannel ad-tech platform delivering innovative advertising solutions that enhance user experience and drive measurable outcomes for marketers, publishers, and consumers. Our platform offers a full-funnel suite of
Meet our Members: Siddharth Puri, Tyroo
meet our members Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Siddharth Puri, CEO at Tyroo and IAB SEA+India 2026 Strategic Advisory Board Member. tell us about tyroo, what is your mission? Tyroo exists to help businesses access and monetise growth opportunities across Asia. That could mean supporting a global company entering the region, helping an Asian company expand internationally, or working with
India Monthly Social Scorecard August 2026
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all
The Connected TV Era: 207 Million Viewers Are Redefining India’s Television Market
India’s Connected TV audience has surged 3X since 2022 to 207 million viewers across 62-65 million households, signalling a major shift in how advertisers need to plan for television. The findings come from The Connected TV Era, a new report from WPP Media and The Trade Desk, with research conducted by Ormax Media. Drawing on more than 3,000 verified urban CTV users and over 12,000 CTV and OTT viewers, it provides one of the most
Meet our Members: Bertilla Teo, Smartly
meet our members Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Bertilla Teo, Chief Executive Officer, APAC at Smartly and IAB SEA+India 2026 Strategic Advisory Board Member. tell us about smartly, what is your mission? Smartly is an end-to-end technology platform that brings media, creative and intelligence together. There are many individual solutions that focus on areas such as media buying, dynamic creative
India Monthly Social Scorecard July 2026
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all
A bigger evening for member connection: our August Members Evening
More than 125 IAB SEA+India members representing 45 companies joined us in Singapore on the 20th August for our second Members Evening of the year, making it one of our largest member connection events with member company representation up more than 50% from January! Members from across Southeast Asia and India came together for a few hours away from meetings, screens and formal industry events, and by the end of the night there had been
ThinkResult and PubMatic’s AgenticOS Deliver 90% Faster Campaign Setup in India
First agentic CTV campaign in APAC reaches 1M+ households with 17% more impressions at lower CPM. PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today announced that its AgenticOS platform has delivered the first end-to-end agentic CTV campaign in India in partnership with ThinkResult, a data-led digital media and ad tech company, marking the first agentic media buying deployment across APAC. For a leading global technology brand, ThinkResult deployed the
Letter from the CEO: H1 2026 Update
Dear Members, There’s a Chinese proverb 众志成城, ‘when people are of one mind, they stand together as strong as a city wall.’ As the voice of the industry, every perspective shared in our Board and Council Meetings, research, Member Discussions, 1:1s becomes part of the trusted guidance we create to help businesses make business, budget and workforce decisions. And we’re making it even easier to be heard, starting with our new member hub; more on
India Monthly Social Scorecard June 2026
The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. What’s the buzz? #PlayBold, the official slogan of the Royal Challengers Bengaluru cricket team, was the most frequently used hashtag in June 2026 across content published by Indian brands, media and influencers.