Insights.

Explore the latest news and resources

IAB SEA+India is global destination for the latest on trends, analysis, news and resources.

Explore the intelligence hub for original research, insights from our Board and Councils, latest news and the WARC x IAB SEA+India Inside Series.

IAB SEA+India Research: The Regional Regulatory Forecast 2026

72% of companies believe they are across regulations, most are less ready than they think. In the first study of its kind in the

05/06/2026

The New Economics of Streaming: A CTV/OTT Investment Guide for Southeast Asia and India

Planning CTV campaigns for outcomes Across Southeast Asia and India, streaming has become one of the few channels where marketers can control not just

01/04/2026

Setting the Standard: Introducing the IAB SEA+India Measurement Maturity Framework

a shared language for businesses to benchmark and progress measurement capabilities Every marketer measures; impressions, conversions, revenue. What’s often missing is how these connect.

25/03/2026

The ABCs of Responsible AI Integration

Built for the realities of Southeast Asia and India, The ABCs of Responsible AI Integration help companies move forward with regulatory alignment as AI

11/02/2026

Winning The Scroll: Social Commerce Playbook for Southeast Asia & India

The IAB SEA+India Social Commerce Playbook brings structure to how social commerce works across the region. Developed by the Social Commerce Council and designed

26/01/2026