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EssenceMediacom launches as the breakthrough agency with 120 offices globally
EssenceMediacom is GroupM’s newest and largest agency, launched at the beginning of 2023, combining Essence’s performance, data, analytics and creative technology DNA
The Rise of Private Marketplaces – a Solution to the Cookiepocalypse
Author: Ibrahim Merican, Magnite
A global survey by DoubleVerify found that 45% of respondents believe that PMPs hold the greatest
99% of Asia Marketers increasing retail media spend says new research report
We partnered with the Carousell Media Group to survey Asia marketers on the retail media phenomenon. There were just under 2000 survey
Programmatic and header bidding
Author: Saurabh Golani, Microsoft
Header bidding simultaneously sends a bid request to all available buyers without the issues which came with the waterfall
How can brands win the attention economy through Live streaming?
Author: Tara Crosby, Twitch
The Attention Economy is nothing new and brands have always vied for that gold nugget of
Sustainable Advertising Ecosystem In A Streaming-focused World
According to The Drum, digital now has a greater share of Greenhouse Gas (GHG) emissions than the aviation industry. A recent IAB SEA+India survey
Identity & Interoperability – Challenges and Development
Authors: Darshan Radia, Dentsu International and Fai-Keung Ng, The Trade Desk
With Apple’s App tracking Transparency framework and Google’s planned
OTT and CTV – Wh’ADS happening?
Author: Fabio Fedele, The Trade Desk
Southeast Asian viewers are streaming more than 9.7 billion hours of content every month,
A Marketer’s Journey To Using Contextual Like A Pro
Authors: Manaswita Sarkar, SPH and Benjamin Rehberg, Teads
Two post-cookie alternatives that have emerged as popular choices are contextual targeting
Data & Addressability | Part 3 of 3 | Attribution Modelling
Author: Cyprus Jake Malinao, Teads
In this final white paper of a 3-part series from the Data and Addressability subgroup
Data and Addressability |Part 2 of 3 | Identity Resolution In A Cookieless World
Authors: Nisa Seah, Oracle Advertising and Suhail Ahmed, Dentsu Malaysia
Identity is a key element of digital advertising campaigns, and
Data and Addressability | Part 1 of 3 | The Supply Chain of the Future
Author: Emily Yri, Pubmatic
In this White Paper, Emily Yri from PubMatic predicts that all advertising will become digital and