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Local Research: Attitudes in Malaysia to saving, spending, shopping and sustainability
The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Malaysia to saving, spending, shopping and
Local research: Attitudes in Singapore to saving, spending, shopping and sustainability
The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Singapore to saving, spending, shopping and
Measurement of Emerging Channels in Programmatic
Authors: Tashmeet Kaur Magnite, Weng Wai Koh Bytedance, Valerie Jaquet InMobi, Rohan Paul Essence
Guidelines for measurement of audio, video/OTT
Data-driven Attribution In Your Area: Strategies for your Industry | PART 4 of 4
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
Data-driven Attribution In Your Area: Strategies for your Industry | PART 3 of 4
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
First-Party Data Strategies for Publishers
Publishers have a shifting landscape to contend with and are tasked with setting investment priorities, testing strategies and making the right partnerships in order
Data-driven Attribution In Your Area: Strategies for your Industry | PART 2 of 4
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
An Explainer: What Is Identity and Why Does it Matter?
What are the changes that Apple’s App tracking Transparency framework and Google’s planned deprecation of third party cookies bring to the world of Identity?
Data-driven Attribution In Your Area: Strategies for your Industry | PART 1 of 4
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
Targeting & Measurement in a Cookieless World
A comprehensive overview comparing traditional options used in digital advertising today with impacts and alternative identifiers and digital dimensions that will characterise
Brand Suitability
Author: Benjamin Rehberg, Teads
There are distinct differences between brand safety and brand suitability. Brand safety are universally agreed categories
A Guide to Targeting Audiences in a Cookieless World
In this overview of the available types of data offered by data processors and vendors in the industry, we compare their advantages