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Data-driven Attribution In Your Area: Strategies for your Industry | PART 2 of 4
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
An Explainer: What Is Identity and Why Does it Matter?
What are the changes that Apple’s App tracking Transparency framework and Google’s planned deprecation of third party cookies bring to the world of Identity?
Data-driven Attribution In Your Area: Strategies for your Industry | PART 1 of 4
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company
Targeting & Measurement in a Cookieless World
A comprehensive overview comparing traditional options used in digital advertising today with impacts and alternative identifiers and digital dimensions that will characterise
Brand Suitability
Author: Benjamin Rehberg, Teads
There are distinct differences between brand safety and brand suitability. Brand safety are universally agreed categories
A Guide to Targeting Audiences in a Cookieless World
In this overview of the available types of data offered by data processors and vendors in the industry, we compare their advantages
Deterministic Data and Clean Rooms
Author: Anita Munro, Mindshare APAC
Cookies and IDs were never precise, people-based or interoperable so a chance to rethink and