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Driving Sustainability in Media in Asia
There’s a growing spotlight on the environmental footprint of digital media, and increasing numbers of consumers now consider a brand’s clean energy and climate
Chasing Unicorns: Are Data Clean Rooms Elusive To Most Marketers?
Data Clean Rooms (DCRs) unleash the mystical trio of data management: protection, privacy and preparation. Yet for many they remain elusive unicorns. Alyce Erikson
The Next Frontier of Retail Media
Authors: Samantha Pearlson and Fai-keung Ng, The Trade Desk
IAB SEA+India Retail Media Regional Council
With retail data solutions,
How Brands Can Power-up With Mobile Game Advertising
Half of the world’s 2 billion mobile gamers are in Asia, waiting to view your high attention in-game ads, according to a report by
Leveraging data partnerships to augment first-party data strategy
Marketers today struggle to find a concise guide or practical solution on how to create and implement a first-party data strategy. Manaswita Sarkar from
Using AI to Increase Revenue and Reduce Costs
Author: Shabana Badami, Google | IAB SEA+India AdTech & Innovation Regional Council
AI is the most profound technology human-kind is working on today.
The rise of Retail Media in Asia
Author: JJ Eastwood, Chair IAB SEA+India Regional Board.
Retail media is a game-changer in the advertising industry, offering brands unparalleled opportunities to connect
Vietnam : Understanding The Consumer Perspective On Data Privacy In Sea
IAB SEA+India Regional Research
According to a new report by the Regional Board of the IAB SEA+India, less than half
Audio Streaming – the potential behind a Creative and Imaginative media
Author: Yvonne Lau, Spotify
Radio was the first mass medium for communication, but television then the Internet left little room
Thailand: Understanding the consumer perspective on data privacy in SEA
IAB SEA+India Regional Research
Just 29% of respondents in Thailand are prepared to pay to access advertising-free content according to
New Research reveals lack of Representation in Advertising in Asia
Letter From Miranda Dimopoulos, Regional CEO, IAB SEA+India
I am proud to present here, our latest regional research report, Representation
Post-Pandemic changes for Digital Marketers
Authors: Authors: Vikram Bansal, Meta, Chandrahas Shetty, Oracle Advertising, Gitali Halder, EssenceMediacom, Ben Poole, fifty-five & Camila Martins, TikTok | IAB SEA+India