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When Ads Are Infinite But Attention Isn’t: Three AI Personas to Help You Do Things Better, Do Better Things and Create New Things Entirely
AI tools are now helping teams generate campaigns faster than audiences can absorb them, only 30% of viewable inventory captures attention. With creative volume
India Monthly Social Scorecard October 2025
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore
The Full Story: How Southeast Asia and India Connect Every Chapter of Retail Media Measurement
Retail media measurement in Southeast Asia and India can connect the dots from first impression to final sale and beyond. Marketers can map complete
Reading Tomorrow’s Results Today: How AI Predicts Campaign Success
Marketing teams across Southeast Asia and India now know campaign outcomes before launch. AI processes real-time behavioural signals to identify which users will convert,
No Shelf Space Needed: How Non-Endemic Brands Reach Every Retail Consumer
Non-endemic brands are rapidly adopting retail media across Southeast Asia and India, drawn by the precision of first-party shopper data. Sectors from finance to
Finding Audiences You Didn’t Expect: AI in Audience, Inventory, and Identity Planning
AI processes and connects behavioural signals to find valuable audiences, evaluates thousands of inventory sources for performance patterns and identifies which signal combinations predict
Breaking Silos to Build Consumer-First Retail Media in Southeast Asia and India
Retail media fragmentation costs brands measurable growth opportunities in Southeast Asia and India. Three proven strategies – aligning trade and media teams, extending digital
Southeast Asia & India’s AI Media Buying & Optimisation Breakthrough
Southeast Asia and India are abandoning manual media buying processes which can consume hours daily for AI systems delivering measurable efficiency gains and cost
Inside social commerce: How to build brands and feed the AI machine
WARC’s Rica Facundo explores the “democratising” effect of creators and AI in Asia’s social commerce ecosystem and the role of brand building in feeding
Beyond Cost Efficiency: How SPO is Transforming Digital Advertising in SEA and India
Priya Bhatia of OpenX shares why supply path optimisation is essential for digital advertising in SEA & India.
letter from the CEO: The IAB SEA+India 2025 Roadmap
New podcast, expanded councils, additional leadership roles, exclusive insights, and more.
Inside CTV: The promise and predicament of a hybrid channel in Asia
See how digital leaders are navigating CTV’s hybrid role – combining TV’s reach with digital precision while solving unique regional challenges in measurement and