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Explore the intelligence hub for original research, insights from our Board and Councils, latest news and the WARC x IAB SEA+India Inside Series.
Finding Audiences You Didn’t Expect: AI in Audience, Inventory, and Identity Planning
AI processes and connects behavioural signals to find valuable audiences, evaluates thousands of inventory sources for performance patterns and identifies which signal combinations predict
Breaking Silos to Build Consumer-First Retail Media in Southeast Asia and India
Retail media fragmentation costs brands measurable growth opportunities in Southeast Asia and India. Three proven strategies – aligning trade and media teams, extending digital
Southeast Asia & India’s AI Media Buying & Optimisation Breakthrough
Southeast Asia and India are abandoning manual media buying processes which can consume hours daily for AI systems delivering measurable efficiency gains and cost
Inside social commerce: How to build brands and feed the AI machine
WARC’s Rica Facundo explores the “democratising” effect of creators and AI in Asia’s social commerce ecosystem and the role of brand building in feeding
Beyond Cost Efficiency: How SPO is Transforming Digital Advertising in SEA and India
Priya Bhatia of OpenX shares why supply path optimisation is essential for digital advertising in SEA & India.
letter from the CEO: The IAB SEA+India 2025 Roadmap
New podcast, expanded councils, additional leadership roles, exclusive insights, and more.
Inside CTV: The promise and predicament of a hybrid channel in Asia
See how digital leaders are navigating CTV’s hybrid role – combining TV’s reach with digital precision while solving unique regional challenges in measurement and
Partnering for Progress: How The Trade Desk is Empowering Talent Through Industry Collaboration
The Trade Desk’s high performers gain invaluable industry experience and leadership skills through IAB SEA+India Councils. Learn how this approach benefits all involved.
Harnessing Retail Media Networks: Full-Funnel Strategies for Engaging Southeast Asia and India’s Digital Consumers
Our Retail Media Council reveals full-funnel strategies for SEA and India’s digital consumers. Discover top, middle, and bottom funnel tactics reshaping retail media.
Creating SimPri: Simplifying Privacy for a Responsible Digital Future
Learn how IAB SEA+India’s Responsible Privacy Council is simplifying privacy standards for a responsible digital future in Southeast Asia and India.
Transforming Digital Marketing Education in Southeast Asia and India: Bridging Skill Gaps and Shaping Future Talent with the IAB Academy
Our IAB Academy will transform digital skills across Southeast Asia and India. Join the movement to build a future-ready digital workforce!
Letter from the CEO: 2024 AGM Highlights
Our AGM was abuzz with insights and member-driven initiatives. Find out the key highlights and how you can shape the future of digital advertising.