Insights.
Explore the latest news and resources
IAB SEA+India is global destination for the latest on trends, analysis, news and resources.
Explore the intelligence hub for original research, insights from our Board and Councils, latest news and the WARC x IAB SEA+India Inside Series.
AI-Powered Solutions and APAC Shoppers
Author: Khanh P. Dang, Google APAC | IAB SEA+India Commerce Council subgroup
Automated campaigns can unlock speed, scale and success using machine learning
Why smart marketers are moving on from last click attribution
Authors: Nishith Saraswath, Mediaocean; Diet Pineda, The Trade Desk; Shrivardhan Sarda, Yahoo; Gibson Camson, Carousell Media Group | IAB SEA+India Programmatic Council
Superapp Advertising & differences in Retail Media between East and West
Author: James Sampson, GrabAds | IAB SEA+India Commerce Council subgroup
While Retail Media is a growing global phenomenon, advertisers in
What Web 3.0 means for Streaming Industry?
Author: Haroon Qureshi, Mindshare
Web3 places ownership with content creators who will be able to share and sell their work
Singapore | Malaysia | Philippines: Understanding the consumer perspective on Data Privacy in SEA
In a research report just released by the IAB SEA+India, 34% of respondents in Singapore/Malaysia/Philippines say they will not pay for ad-free
New consumer needs revealed whitespace: Shoppertainment has arrived and it’s $1 Trillion.
Author: Vera Wang, TikTok
Shoppertainment is content-driven commerce that seeks to entertain and educate to drive sales. Entertainment-first, commerce-second. When
Indonesia: Understanding the consumer perspective on data privacy In SEA
“An elusive question remains as to what data points would be considered acceptable to consumers and valuable to marketers, to ensure continued
New Research : SEA Consumers Don’t Understand Advertising Provides Access To FREE Online Content
There’s a significant gap between consumers’ perceived understanding of online data privacy and the value exchange of advertising providing access to free
What Is Supply Path Optimisation and Why Should Media Buyers Care?
Author: Janette Higginson, Index Exchange
Supply Path Optimisation has gained momentum across the agency community because it reduces intermediaries in
EssenceMediacom launches as the breakthrough agency with 120 offices globally
EssenceMediacom is GroupM’s newest and largest agency, launched at the beginning of 2023, combining Essence’s performance, data, analytics and creative technology DNA
The Rise of Private Marketplaces – a Solution to the Cookiepocalypse
Author: Ibrahim Merican, Magnite
A global survey by DoubleVerify found that 45% of respondents believe that PMPs hold the greatest
99% of Asia Marketers increasing retail media spend says new research report
We partnered with the Carousell Media Group to survey Asia marketers on the retail media phenomenon. There were just under 2000 survey