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How Brands Can Power-up With Mobile Game Advertising
Half of the world’s 2 billion mobile gamers are in Asia, waiting to view your high attention in-game ads, according to a report by
Leveraging data partnerships to augment first-party data strategy
Marketers today struggle to find a concise guide or practical solution on how to create and implement a first-party data strategy. Manaswita Sarkar from
Using AI to Increase Revenue and Reduce Costs
Author: Shabana Badami, Google | IAB SEA+India AdTech & Innovation Regional Council
AI is the most profound technology human-kind is working on today.
The rise of Retail Media in Asia
Author: JJ Eastwood, Chair IAB SEA+India Regional Board.
Retail media is a game-changer in the advertising industry, offering brands unparalleled opportunities to connect
Vietnam : Understanding The Consumer Perspective On Data Privacy In Sea
IAB SEA+India Regional Research
According to a new report by the Regional Board of the IAB SEA+India, less than half
Audio Streaming – the potential behind a Creative and Imaginative media
Author: Yvonne Lau, Spotify
Radio was the first mass medium for communication, but television then the Internet left little room
Thailand: Understanding the consumer perspective on data privacy in SEA
IAB SEA+India Regional Research
Just 29% of respondents in Thailand are prepared to pay to access advertising-free content according to
New Research reveals lack of Representation in Advertising in Asia
Letter From Miranda Dimopoulos, Regional CEO, IAB SEA+India
I am proud to present here, our latest regional research report, Representation
Post-Pandemic changes for Digital Marketers
Authors: Authors: Vikram Bansal, Meta, Chandrahas Shetty, Oracle Advertising, Gitali Halder, EssenceMediacom, Ben Poole, fifty-five & Camila Martins, TikTok | IAB SEA+India
AI-Powered Solutions and APAC Shoppers
Author: Khanh P. Dang, Google APAC | IAB SEA+India Commerce Council subgroup
Automated campaigns can unlock speed, scale and success using machine learning
Why smart marketers are moving on from last click attribution
Authors: Nishith Saraswath, Mediaocean; Diet Pineda, The Trade Desk; Shrivardhan Sarda, Yahoo; Gibson Camson, Carousell Media Group | IAB SEA+India Programmatic Council
Superapp Advertising & differences in Retail Media between East and West
Author: James Sampson, GrabAds | IAB SEA+India Commerce Council subgroup
While Retail Media is a growing global phenomenon, advertisers in