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Indonesia: Understanding the consumer perspective on data privacy In SEA
“An elusive question remains as to what data points would be considered acceptable to consumers and valuable to marketers, to ensure continued
New Research : SEA Consumers Don’t Understand Advertising Provides Access To FREE Online Content
There’s a significant gap between consumers’ perceived understanding of online data privacy and the value exchange of advertising providing access to free
What Is Supply Path Optimisation and Why Should Media Buyers Care?
Author: Janette Higginson, Index Exchange
Supply Path Optimisation has gained momentum across the agency community because it reduces intermediaries in
EssenceMediacom launches as the breakthrough agency with 120 offices globally
EssenceMediacom is GroupM’s newest and largest agency, launched at the beginning of 2023, combining Essence’s performance, data, analytics and creative technology DNA
The Rise of Private Marketplaces – a Solution to the Cookiepocalypse
Author: Ibrahim Merican, Magnite
A global survey by DoubleVerify found that 45% of respondents believe that PMPs hold the greatest
99% of Asia Marketers increasing retail media spend says new research report
We partnered with the Carousell Media Group to survey Asia marketers on the retail media phenomenon. There were just under 2000 survey
Programmatic and header bidding
Author: Saurabh Golani, Microsoft
Header bidding simultaneously sends a bid request to all available buyers without the issues which came with the waterfall
How can brands win the attention economy through Live streaming?
Author: Tara Crosby, Twitch
The Attention Economy is nothing new and brands have always vied for that gold nugget of
Sustainable Advertising Ecosystem In A Streaming-focused World
Author: Shilpa Kolte, Xandr
According to The Drum, digital now has a greater share of Greenhouse Gas (GHG) emissions than
Identity & Interoperability – Challenges and Development
Authors: Darshan Radia, Dentsu International and Fai-Keung Ng, The Trade Desk
With Apple’s App tracking Transparency framework and Google’s planned
OTT and CTV – Wh’ADS happening?
Author: Fabio Fedele, The Trade Desk
Southeast Asian viewers are streaming more than 9.7 billion hours of content every month,
A Marketer’s Journey To Using Contextual Like A Pro
Authors: Manaswita Sarkar, SPH and Benjamin Rehberg, Teads
Two post-cookie alternatives that have emerged as popular choices are contextual targeting