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Evolving Strategies: The Future of Omnichannel Marketing and Data Privacy in Southeast Asia and India
In Southeast Asia and India, the shift from multichannel to omnichannel marketing is reshaping customer engagement, intertwined with the evolving roles of privacy and
AI in AdTech: A Two-Part Series on Strategic Transformation and Tactical Innovation in Southeast Asia and India – PART 2
In Part 2 of our series on AI in Advertising discover how AI is enhancing personalisation, targeting, and customer interaction. From chatbots to video
AI in AdTech: A Two-Part Series on Strategic Transformation and Tactical Innovation in Southeast Asia and India – PART 1
AI is revolutionising Advertising in Southeast Asia and India. Explore Part 1 of our exciting two-part series on AI in Advertising, packed full of
Using Measurement to Improve Sustainability In Advertising
Digital technology produces 4% of the world’s carbon footprint and is growing at 9% per year, while the internet emits 1.6bn tons of greenhouse
Performance Marketing In A Post-deterministic World
Author: Jayakrishnan Chandrasekaran, InMobi | IAB SEA+India Data, Measurement & Impact Regional Council
We have collectively lost access to around 70% of Identifier for
Driving Sustainability in Media in Asia
There’s a growing spotlight on the environmental footprint of digital media, and increasing numbers of consumers now consider a brand’s clean energy and climate
Chasing Unicorns: Are Data Clean Rooms Elusive To Most Marketers?
Data Clean Rooms (DCRs) unleash the mystical trio of data management: protection, privacy and preparation. Yet for many they remain elusive unicorns. Alyce Erikson
The Next Frontier of Retail Media
Authors: Samantha Pearlson and Fai-keung Ng, The Trade Desk
IAB SEA+India Retail Media Regional Council
With retail data solutions,
How Brands Can Power-up With Mobile Game Advertising
Half of the world’s 2 billion mobile gamers are in Asia, waiting to view your high attention in-game ads, according to a report by
Leveraging data partnerships to augment first-party data strategy
Marketers today struggle to find a concise guide or practical solution on how to create and implement a first-party data strategy. Manaswita Sarkar from
Using AI to Increase Revenue and Reduce Costs
Author: Shabana Badami, Google | IAB SEA+India AdTech & Innovation Regional Council
AI is the most profound technology human-kind is working on today.
The rise of Retail Media in Asia
Author: JJ Eastwood, Chair IAB SEA+India Regional Board.
Retail media is a game-changer in the advertising industry, offering brands unparalleled opportunities to connect