tools.
Explore IAB SEA+India’s tools designed to help the digital marketing industry navigate emerging channels, align on best practice, and inform policy, business, budget, investment and workforce decisions across the region.
ABCs of Responsible AI Integration
A guide to understand the principles, risks and considerations involved in using AI responsibly across digital advertising.
Use this to: support internal conversations around responsible AI, governance and implementation.
CTV/OTT Effectiveness Matrix
A framework to help advertisers, agencies and media partners assess the role and effectiveness of CTV/OTT in the media mix.
Use this to: evaluate CTV/OTT opportunities, planning considerations and effectiveness indicators.
CTV/OTT Glossary
A reference guide for common CTV and OTT advertising terms used across the industry.
Use this to: align teams around key terminology across streaming, CTV and OTT advertising.
Measurement Maturity Framework
An interactive tool to enable organisations assess their current approach to digital advertising measurement.
Use this to: identify strengths, gaps and opportunities to improve measurement maturity.
regulatory readiness action plan
A three-step action plan to help prepare your company for increasing regulation of the digital advertising economy.
Use this to: identify the key actions your team should prioritise over the next 12 months.
Social Commerce Glossary
A reference guide for the key terms and concepts used in social commerce across platforms and markets.
Use this to: build an understanding of social commerce, shoppable media and platform-led commerce.
Social Commerce Plan on a Page
A planning table to assist organisations in structuring their approach to social commerce strategy and execution.
Use this to: align objectives, audiences, content, channels, measurement and next steps.
three ai personas in marketing
A simple structure to help teams understand different approaches to AI adoption across Southeast Asia and India.
Use this to: recognise how you’re currently using AI, and start conversations about the role AI should play in your marketing strategy.