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Data & Addressability | Part 3 of 3 | Attribution Modelling
Author: Cyprus Jake Malinao, Teads
In this final white paper of a 3-part series from the Data and Addressability subgroup
Data and Addressability |Part 2 of 3 | Identity Resolution In A Cookieless World
Authors: Nisa Seah, Oracle Advertising and Suhail Ahmed, Dentsu Malaysia
Identity is a key element of digital advertising campaigns, and
Data and Addressability | Part 1 of 3 | The Supply Chain of the Future
Author: Emily Yri, Pubmatic
In this White Paper, Emily Yri from PubMatic predicts that all advertising will become digital and
Demand trends pre, during, and post-pandemic in Asia markets
Author: Gibson Camson, Carousell Media Group
Since covid restrictions, fresh challenges have appeared with product shortages from the war in
Evolution of Measurement
Author: Darshan Radia, Dentsu International
Today’s online consumers want privacy, transparency, choice and control over how their data is used.
Programmatic operations in a cookieless world
Author: Adrian Teh, Teads
A cookieless future could result in more creative and innovative campaigns that focus on providing value
How Brands can Thrive with Live Streaming
Author: Dhrubajyothi Sarkar, InMobi
When people stopped meeting live they started streaming live, bringing in a wave of change, paving
The new Digital Privacy Line
Author: Alyce Erikson, LinkedIn
Industry players like Meta, LinkedIn, Google and Apple are proactively reforming internet privacy. Alyce Erikson explains
The Beginnings of eCommerce
Authors: Mark Gubbels Criteo, Paula Abjelina Adcolony, Dave Yang Grab
People are comfortable shopping online, experiences are more immersive and
Regional Research: Asian consumers’ attitudes to saving, spending, shopping and sustainability
The Carousell Media Group (CMG) and the IAB SEA+India have released a new report showing a digital disruption spurred on by the
Local Research: Attitudes in Vietnam to saving, spending, shopping and sustainability
The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Vietnam to saving, spending, shopping and
Local Research: Attitudes in Philippines to saving, spending, shopping and sustainability
The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in the Philippines to saving, spending, shopping