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Targeting & Measurement in a Cookieless World
A comprehensive overview comparing traditional options used in digital advertising today with impacts and alternative identifiers and digital dimensions that will characterise
Brand Suitability
Author: Benjamin Rehberg, Teads
There are distinct differences between brand safety and brand suitability. Brand safety are universally agreed categories
A Guide to Targeting Audiences in a Cookieless World
In this overview of the available types of data offered by data processors and vendors in the industry, we compare their advantages
Deterministic Data and Clean Rooms
Author: Anita Munro, Mindshare APAC
Cookies and IDs were never precise, people-based or interoperable so a chance to rethink and