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Evolution of Measurement
Author: Darshan Radia, Dentsu International
Today’s online consumers want privacy, transparency, choice and control over how their data is used.
Programmatic operations in a cookieless world
Author: Adrian Teh, Teads
A cookieless future could result in more creative and innovative campaigns that focus on providing value
How Brands can Thrive with Live Streaming
Author: Dhrubajyothi Sarkar, InMobi
When people stopped meeting live they started streaming live, bringing in a wave of change, paving
The new Digital Privacy Line
Author: Alyce Erikson, LinkedIn
Industry players like Meta, LinkedIn, Google and Apple are proactively reforming internet privacy. Alyce Erikson explains
The Beginnings of eCommerce
Authors: Mark Gubbels Criteo, Paula Abjelina Adcolony, Dave Yang Grab
People are comfortable shopping online, experiences are more immersive and
Regional Research: Asian consumers’ attitudes to saving, spending, shopping and sustainability
The Carousell Media Group (CMG) and the IAB SEA+India have released a new report showing a digital disruption spurred on by the
Local Research: Attitudes in Vietnam to saving, spending, shopping and sustainability
The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Vietnam to saving, spending, shopping and
Local Research: Attitudes in Philippines to saving, spending, shopping and sustainability
The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in the Philippines to saving, spending, shopping
Local Research: Attitudes in Malaysia to saving, spending, shopping and sustainability
The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Malaysia to saving, spending, shopping and
Local research: Attitudes in Singapore to saving, spending, shopping and sustainability
The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Singapore to saving, spending, shopping and
Measurement of Emerging Channels in Programmatic
Authors: Tashmeet Kaur Magnite, Weng Wai Koh Bytedance, Valerie Jaquet InMobi, Rohan Paul Essence
Guidelines for measurement of audio, video/OTT
Data-driven Attribution In Your Area: Strategies for your Industry | PART 4 of 4
Authors: Catherine Candano, Google; June Cheung Oracle Advertising and CX; Rupesh Kumar, Carat Media; Tara Crosby, Twitch; Vidyarth Eluppai Srivatsan, The Coca-Cola Company