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Authors: Manaswita Sarkar, SPH and Benjamin Rehberg, Teads

Two post-cookie alternatives that have emerged as popular choices are contextual targeting

09/12/2022

Author: Cyprus Jake Malinao, Teads

In this final white paper of a 3-part series from the Data and Addressability subgroup

24/11/2022

Authors: Nisa Seah, Oracle Advertising and Suhail Ahmed, Dentsu Malaysia

Identity is a key element of digital advertising campaigns, and

23/11/2022

Author: Emily Yri, Pubmatic

In this White Paper, Emily Yri from PubMatic predicts that all advertising will become digital and

22/11/2022

Author: Gibson Camson, Carousell Media Group

Since covid restrictions, fresh challenges have appeared with product shortages from the war in

01/11/2022

Author: Darshan Radia, Dentsu International

Today’s online consumers want privacy, transparency, choice and control over how their data is used.

13/10/2022

Author: Adrian Teh, Teads

A cookieless future could result in more creative and innovative campaigns that focus on providing value

11/10/2022

Author: Dhrubajyothi Sarkar, InMobi

When people stopped meeting live they started streaming live, bringing in a wave of change, paving

24/08/2022

Author: Alyce Erikson, LinkedIn

Industry players like Meta, LinkedIn, Google and Apple are proactively reforming internet privacy. Alyce Erikson explains

11/08/2022

Authors: Mark Gubbels Criteo, Paula Abjelina Adcolony, Dave Yang Grab

People are comfortable shopping online, experiences are more immersive and

08/07/2022

The Carousell Media Group (CMG) and the IAB SEA+India have released a new report showing a digital disruption spurred on by the

08/06/2022

The Carousell Media Group and the IAB SEA+India have released a new report on Attitudes in Vietnam to saving, spending, shopping and

08/06/2022