72% of companies believe they are across regulations, most are less ready than they think.
In the first study of its kind in the region, IAB SEA+India surveyed over 1,700 marketers across all seven markets, including brands, agencies, publishers, partners, retailers, and e-commerce.
The report, The Regional Regulatory Forecast: How Prepared Is The Digital Marketing Industry? provides rich data on what marketers in the region understand, or think they understand about regulations affecting their roles.
Many respondents assumed someone else in their company has compliance covered. With regulatory responses already part of most RFPs and pitches, and penalties on existing laws reaching up to 10% of annual turnover, this report will help you assess where your company can reduce risk and how to make the most of opportunities.
key insights
- Only 10% of the industry see regulation primarily as an opportunity. How do we create a more positive mindset towards these laws?
- Two thirds of companies are looking to increase their levels of preparedness in the face on increasing regulation of the industry. We share 3 actions they should be taking.
- Only 20% of those who are most engaged with regulation implementation tell us they are very clear on the legal requirements and business implications of those regulations. How do we better prepare ourselves?
Download the region’s largest study into how the digital marketing industry is prepared for what’s here, and what’s coming next.
Thank you to Google, whose research grant made this possible for the first time in our region and helping make sure there is still time to grab your umbrella.
To explore research opportunities, please email Andy Ridsdale-Smith, Strategy Director at IAB SEA+India.