India’s Connected TV audience has surged 3X since 2022 to 207 million viewers across 62-65 million households, signalling a major shift in how advertisers need to plan for television. The
First agentic CTV campaign in APAC reaches 1M+ households with 17% more impressions at lower CPM. PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today
This feature is in addition to contextual targeting technologies which Channel Factory is providing in its Proprietary AI tool. With AI Slop flooding digital platforms, Channel Factory’s proprietary technology gives
NIVO AI Automates Workflows and Turns Intelligence into Action Across the Advertising Lifecycle.
Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, has launched NIVO AI, with Innovid agents already delivering workflow efficiency gains of up to 90% compared to manual campaign setup.
PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today released new research revealing one of the most valuable and underleveraged opportunities in APAC programmatic advertising: the shared screen. While mobile dominates solo, habitual consumption, the television is where audiences gather and focus together — making CTV not just a reach vehicle, but a high-attention, high-conversion environment with consistent, targetable inventory windows.
As Moving Walls enters a pivotal year of global scale-up, the company today announced a series of senior leadership appointments across finance, operations, and regional commercial leadership, underscoring its intent to accelerate growth while building on the strong foundation established over the past few years.
Singapore, 17 April 2026 — SPH Media and Google today announced a partnership to accelerate growth across four strategic areas: content and distribution, AI capability building, talent and ecosystem development, and audience engagement. Combining SPH Media’s strength in trusted journalism with Google’s technological and distribution capabilities, this partnership is anchored in shared priorities and designed to deliver lasting value.
Teads will be the exclusive local reseller for 2026–2027 across select SEA markets, Hong Kong and Taiwan. Indonesia is included in the partnership but is not an exclusive reseller market.
Former GroupM Nexus Global CEO to lead Ogury’s next chapter of innovation and growth. SINGAPORE, November 24, 2025 — Ogury, the global leader in persona-based advertising, today announced the appointment
Nielsen, the global leader in audience measurement, data and analytics, today announced the release of The Marketing ROI Blueprint: Unlocking the full value of marketing investments, a strategic report designed to equip brand and media investment leaders with the tools to prove tangible business impact in a fragmented media landscape.
The Asia Pacific region is rapidly establishing itself as a global leader in shaping new technology trends. As client needs evolve and AI transforms the advertising and marketing landscape, a dynamic new generation of agencies is emerging across the region.
A new study by global advertising technology leader The Trade Desk (Nasdaq: TTD) reveals that 66 percent of Southeast Asian consumers are tuning out repetitive ads shown on a single channel. The findings in the study “The Untapped Opportunity of Omnichannel” underscore the urgent need for advertisers to move away from siloed, multichannel strategies and adopt connected, omnichannel approaches that align with how consumers actually engage with media today.