Member News.

PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today released new research revealing one of the most valuable and underleveraged opportunities in APAC programmatic advertising: the shared screen. While mobile dominates solo, habitual consumption, the television is where audiences gather and focus together — making CTV not just a reach vehicle, but a high-attention, high-conversion environment with consistent, targetable inventory windows.

As Moving Walls enters a pivotal year of global scale-up, the company today announced a series of senior leadership appointments across finance, operations, and regional commercial leadership, underscoring its intent to accelerate growth while building on the strong foundation established over the past few years.

Singapore, 17 April 2026 — SPH Media and Google today announced a partnership to accelerate growth across four strategic areas: content and distribution, AI capability building, talent and ecosystem development, and audience engagement. Combining SPH Media’s strength in trusted journalism with Google’s technological and distribution capabilities, this partnership is anchored in shared priorities and designed to deliver lasting value.

Teads will be the exclusive local reseller for 2026–2027 across select SEA markets, Hong Kong and Taiwan. Indonesia is included in the partnership but is not an exclusive reseller market.

Former GroupM Nexus Global CEO to lead Ogury’s next chapter of innovation and growth. SINGAPORE, November 24, 2025 — Ogury, the global leader in persona-based advertising, today announced the appointment

Nielsen, the global leader in audience measurement, data and analytics, today announced the release of The Marketing ROI Blueprint: Unlocking the full value of marketing investments, a strategic report designed to equip brand and media investment leaders with the tools to prove tangible business impact in a fragmented media landscape.

The Asia Pacific region is rapidly establishing itself as a global leader in shaping new technology trends. As client needs evolve and AI transforms the advertising and marketing landscape, a dynamic new generation of agencies is emerging across the region.

A new study by global advertising technology leader The Trade Desk (Nasdaq: TTD) reveals that 66 percent of Southeast Asian consumers are tuning out repetitive ads shown on a single channel. The findings in the study “The Untapped Opportunity of Omnichannel” underscore the urgent need for advertisers to move away from siloed, multichannel strategies and adopt connected, omnichannel approaches that align with how consumers actually engage with media today.

At Google Marketing Live Southeast Asia (GML SEA) in Singapore, Google announced a new generation of AI-powered tools on Search and YouTube designed to help brands and marketers stay ahead in an increasingly complex digital landscape.

MOBKOI, the premium mobile advertising platform within The Brandtech Group, has appointed Simrat Sawhney as President of APAC. Reporting into the Chief Revenue Officer, Paolo Mulè, Sawhney will focus on expanding the company’s footprint across Asia Pacific, spanning Japan, Korea, Greater China, Southeast Asia, India, Australia and New Zealand.

The partnership combines FreeWheel’s global ad tech with Innity’s local market expertise, enabling brands to access curated CTV and premium video audiences with greater efficiency and scale. FreeWheel, a Comcast

Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today announced the launch of its new client-facing platform. Designed for brands and agencies, Ogury One