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New Research : SEA Consumers Don’t Understand Advertising Provides Access To FREE Online Content
There’s a significant gap between consumers’ perceived understanding of online data privacy and the value exchange of advertising providing access to free online content, according to a report just released by the Regional Board of the IAB SEA+India. More than 8000 people took part in the multilingual survey providing a rich seam of data such as 70% of respondents preferring a single login to access any website.
IAB SEA+India AGM 2023 | Highlights from 2022 | Part One
PART ONE | ACHIEVING AN AGENDA THAT DRIVES IMPACT
This is the first of 3 reports from our 2023 AGM, taking you through highlights and achievements in 2022, and reveals success metrics including website views, membership renewal rates, member satisfaction, and achievements on behalf of members at governmental levels.
IAB SEA+India AGM 2023 | Highlights from 2022 | Part Two
PART TWO | FOCUS ON 2023
The second report from this year’s AGM announces our 2023 specialist Regional Councils and what each will cover, our 2023 Pillars of Community, Impact, and Advisory; and how members can stay updated and informed.
IAB SEA+India AGM 2023 | Highlights from 2022 | Part Three
PART THREE | OUR AMPLIFY SPONSORED COLLABORATION SERIES
Through our Amplify Sponsored Collaboration Series we collaborate with Member companies on projects that cannot be addressed within our current community structure. Project examples are bespoke research and webinars. The largest audience (70%+) for our Amplify series are brands and agencies.
What Is Supply Path Optimisation and Why Should Media Buyers Care?
Author: Janette Higginson, Index Exchange
Supply Path Optimisation has gained momentum across the agency community because it reduces intermediaries in the programmatic chain to determine the optimal, most direct path to supply. This helps marketers reduce the amount of commission they’re paying as the programmatic chain becomes shorter. However, there are many influencing factors to consider when it comes to designing an SPO buying strategy.
EssenceMediacom launches as the breakthrough agency with 120 offices globally
EssenceMediacom is GroupM’s newest and largest agency, launched at the beginning of 2023, combining Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
HEAR Our CEO and regional board CHAIR talking about retail media advertising
Our Regional CEO, Miranda Dimopoulos and Regional Board Chair, JJ Eastwood from the Carousell Media Group discuss why Retail Media is having such a moment in Asia on this WARC podcast with Rica Facundo. They discuss the surprising stats from their latest regional research into retail media, why home grown networks are winning in this space and what to expect in the future.
The Rise of Private Marketplaces – a Solution to the Cookiepocalypse
Author: Ibrahim Merican, Magnite
A global survey by DoubleVerify found that 45% of respondents believe that PMPs hold the greatest promise to replace existing cookie-dependent solutions. So, what are they and what are their benefits to publishers and advertisers?
99% of Asia Marketers increasing retail media spend says new research report
We partnered with the Carousell Media Group to survey Asia marketers on the retail media phenomenon. There were just under 2000 survey responses from advertising decision makers across Asia, the majority being from marketers with 17+ years experience. Read our report to find out more about how retail media advertising is opening up entirely new opportunities for brands.
Programmatic and header bidding
Author: Saurabh Golani, Microsoft
Header bidding simultaneously sends a bid request to all available buyers without the issues which came with the waterfall method. However, as Saurabh Golani from Xandr explains, publishers have been struggling with the setup and options for video header bidding.
IAB SEA+India Members Only Annual Party 2022
IAB News
Take a look at the photos from our annual party 2022, held in Singapore. Members got to meet each other in person, many of whom had previously only connected virtually. A warm thank you to our sponsors, Google, GrabAds, Spotify Advertising, and Applovin for making this event such a success.
How can brands win the attention economy through Live streaming?
Author: Tara Crosby, Twitch
The Attention Economy is nothing new and brands have always vied for that gold nugget of audience attention. But how do you measure attention in CTV & Streaming? After all, it’s not just engaging eyeballs, it’s also engaging ears. Tara Crosby from Twitch Advertising explains how brands must find a voice in the fragmented Live streaming landscape.