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Meet the voices setting IAB SEA+India’s vision: Introducing the 2025 Strategic Advisory Board
A Strategic Advisory Board Designed to Set Vision and Strengthen Regional Direction With over USD $35 billion in digital ad spend projected across Southeast Asia and India this year, the region is growing rapidly, but not always in alignment. To meet this challenge, IAB SEA+India has formalised a new dual board leadership structure that connects long-term vision with immediate regional advocacy. Earlier this month, we introduced the 2025 Industry Leadership Board of senior Council Co-Leads
Introducing the 2025 IAB SEA+India Industry Leadership Board and Council Focus Areas
An Industry Leadership Board Creating What the Region Can Trust Southeast Asia and India will see over USD $35 billion in digital ad spend in 2025, but across markets, the industry still faces fragmented standards, inconsistent practices, and a lack of credible, independent resources designed for this region. This is where the IAB SEA+India Industry Leadership Board steps in. This is the core leadership group trusted to guide the creation of the resources our region
Meet our Members: Mehul Mandalia, Moving Walls
meet our members Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Mehul Mandalia, Co-founder and Head of Platform Solutions at Moving Walls. tell us about your company Moving Walls is a global media technology group with a strong presence across India and Southeast Asia (SEA). Being Singapore-headquartered, we are proud of our recent expansion to now having a footprint in North America, Europe,
Ogury Launches Ogury One, A New Advertising Platform To Address Signal Loss
Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today announced the launch of its new client-facing platform. Designed for brands and agencies, Ogury One empowers users to fully leverage its Personified Advertising technology. Background: The Challenge of Signal Loss As digital advertising faces increasing challenges with diminishing addressability across the open internet, Ogury’s mission has always been to deliver scalable, privacy-safe advertising solutions. To overcome signal loss, the company
How OTT is transforming advertising in Singapore: Insights from viewers and advertisers
New Nexxen research reveals how Singapore viewers respond to OTT ads—and what marketers must know.
Beyond Cost Efficiency: How SPO is Transforming Digital Advertising in SEA and India
Priya Bhatia of OpenX shares why supply path optimisation is essential for digital advertising in SEA & India.
Meet our Members: Pritika Hemmady, DoubleVerify.
DoubleVerify’s Pritika Hemmady on building trust and adapting strategies across SEA and India’s evolving markets
2025 Council Nominations Are Open: Contribute, Collaborate, and Influence Industry Solutions
With nominations now open for the 2025 Council term (April–October 2025), we’ve compiled the most frequently asked questions to help you understand the nomination process, time commitment, and the benefits of participating. Whether you’re a returning council member or new to the process, this FAQ will walk you through everything you need to know. What are Regional Councils? Regional Councils are expert-led working groups that develop solutions tailored to Southeast Asia and India’s unique digital
Lead the Change: 2025 Regional Boards and Councils Opportunities
Whether you’re a seasoned executive, a specialised leader, or an industry expert, there’s a leadership opportunity waiting for you.
letter from the CEO: The IAB SEA+India 2025 Roadmap
New podcast, expanded councils, additional leadership roles, exclusive insights, and more.
Inside CTV: The promise and predicament of a hybrid channel in Asia
See how digital leaders are navigating CTV’s hybrid role – combining TV’s reach with digital precision while solving unique regional challenges in measurement and scale.
Magnite Research in India Finds Streaming TV Enhances Ad Recall, Cultivates Trust, and Drives Purchase Intent
Streaming TV emerges as a game-changer in India with 547 million viewers, 405 million of whom watch ads. According to Magnite’s latest study, premium streaming content drives higher ad recall, trust, and purchase intent compared to video-sharing platforms. With Smart TV adoption accelerating, this channel offers advertisers unmatched engagement and outcomes in India’s rapidly growing market.