news & Insights.
IAB SEA+India is global destination for the latest regional trends, analysis, news and resources.
Explore this intelligence hub for original research, insights from our Board and Councils, latest news and the WARC x IAB SEA+India Inside Series.
Superapp Advertising & differences in Retail Media between East and West
Author: James Sampson, GrabAds | IAB SEA+India Commerce Council subgroup
While Retail Media is a growing global phenomenon, advertisers in
What Web 3.0 means for Streaming Industry?
Author: Haroon Qureshi, Mindshare
Web3 places ownership with content creators who will be able to share and sell their work
Singapore | Malaysia | Philippines: Understanding the consumer perspective on Data Privacy in SEA
In a research report just released by the IAB SEA+India, 34% of respondents in Singapore/Malaysia/Philippines say they will not pay for ad-free
New consumer needs revealed whitespace: Shoppertainment has arrived and it’s $1 Trillion.
Author: Vera Wang, TikTok
Shoppertainment is content-driven commerce that seeks to entertain and educate to drive sales. Entertainment-first, commerce-second. When
Indonesia: Understanding the consumer perspective on data privacy In SEA
“An elusive question remains as to what data points would be considered acceptable to consumers and valuable to marketers, to ensure continued
New Research : SEA Consumers Don’t Understand Advertising Provides Access To FREE Online Content
There’s a significant gap between consumers’ perceived understanding of online data privacy and the value exchange of advertising providing access to free
IAB SEA+India AGM 2023 | Highlights from 2022 | Part One
PART ONE | ACHIEVING AN AGENDA THAT DRIVES IMPACT
This is the first of 3 reports from our 2023 AGM,
IAB SEA+India AGM 2023 | Highlights from 2022 | Part Two
PART TWO | FOCUS ON 2023
The second report from this year’s AGM announces our 2023 specialist Regional Councils and
IAB SEA+India AGM 2023 | Highlights from 2022 | Part Three
PART THREE | OUR AMPLIFY SPONSORED COLLABORATION SERIES
Through our Amplify Sponsored Collaboration Series we collaborate with Member companies on
What Is Supply Path Optimisation and Why Should Media Buyers Care?
Author: Janette Higginson, Index Exchange
Supply Path Optimisation has gained momentum across the agency community because it reduces intermediaries in
EssenceMediacom launches as the breakthrough agency with 120 offices globally
EssenceMediacom is GroupM’s newest and largest agency, launched at the beginning of 2023, combining Essence’s performance, data, analytics and creative technology DNA
HEAR Our CEO and regional board CHAIR talking about retail media advertising
Our Regional CEO, Miranda Dimopoulos and Regional Board Chair, JJ Eastwood from the Carousell Media Group discuss why Retail Media is having