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IAB SEA+India is global destination for the latest regional trends, analysis, news and resources.

Explore this intelligence hub for original research, insights from our Board and Councils, latest news and the WARC x IAB SEA+India Inside Series.

Indonesia: Understanding the consumer perspective on data privacy In SEA

“An elusive question remains as to what data points would be considered acceptable to consumers and valuable to marketers, to ensure continued

28/02/2023

New Research : SEA Consumers Don’t Understand Advertising Provides Access To FREE Online Content

There’s a significant gap between consumers’ perceived understanding of online data privacy and the value exchange of advertising providing access to free

20/02/2023

IAB SEA+India AGM 2023 | Highlights from 2022 | Part One

PART ONE | ACHIEVING AN AGENDA THAT DRIVES IMPACT

This is the first of 3 reports from our 2023 AGM,

16/02/2023

IAB SEA+India AGM 2023 | Highlights from 2022 | Part Two

PART TWO | FOCUS ON 2023

The second report from this year’s AGM announces our 2023 specialist Regional Councils and

16/02/2023

IAB SEA+India AGM 2023 | Highlights from 2022 | Part Three

PART THREE | OUR AMPLIFY SPONSORED COLLABORATION SERIES

Through our Amplify Sponsored Collaboration Series we collaborate with Member companies on

16/02/2023

What Is Supply Path Optimisation and Why Should Media Buyers Care?

Author: Janette Higginson, Index Exchange

Supply Path Optimisation has gained momentum across the agency community because it reduces intermediaries in

12/02/2023

EssenceMediacom launches as the breakthrough agency with 120 offices globally

EssenceMediacom is GroupM’s newest and largest agency, launched at the beginning of 2023, combining Essence’s performance, data, analytics and creative technology DNA

09/02/2023