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IAB SEA+India is global destination for the latest regional trends, analysis, news and resources.
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Foodpanda forecasts increasing demand for quick-commerce
See how Foodpanda’s 2024 trends report delivers insights into rising demand for quick-commerce and targeted ads.
Transforming Digital Marketing Education in Southeast Asia and India: Bridging Skill Gaps and Shaping Future Talent with the IAB Academy
Our IAB Academy will transform digital skills across Southeast Asia and India. Join the movement to build a future-ready digital workforce!
Meet our Board Members: Catherine Flynn, LinkedIn
Our new ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Catherine Flynn, Director, Agency Development & Marketer Education at LinkedIn and IAB SEA+India Regional Board Member.
Letter from the CEO: 2024 AGM Highlights
Our AGM was abuzz with insights and member-driven initiatives. Find out the key highlights and how you can shape the future of digital advertising.
Meet our Board Members: Sea Yen Ong, TikTok
Our new ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Sea Yen Ong, Head of Partnerships for Philippines, Thailand, Vietnam at TikTok and IAB SEA+India Regional Board Member.
Inside data privacy: Why Asia is getting lost in translation
New IAB SEA+India x WARC feature on data privacy in Asia, with insights from our Responsible Privacy Council, highlights the importance of clear definitions and collaborative cross-departmental efforts in navigating the complex privacy landscape.
Letter from the CEO: IAB SEA+India Mid-Year Update
Dear Members, It’s hard to believe we are already in H2. As the Chinese proverb says 光行如箭，时光如梭, light travels like an arrow, and time like a shuttle. As the uniting platform for forward-thinking brands, agencies, publishers, and platforms driving digital transformation in Southeast Asia and India, I wanted to share some highlights of our recent progress. Empowering the industry We’re excited for the next era of our Regional Board. This year’s board is composed of influential
SINGAPORE’S LOVE FOR LEARNING – 28% PREFER EDUCATIONAL PODCASTS
Global brand lift measurement company On Device reveals new findings on Singapore’s podcast preferences. Showcasing a significant tilt towards educational content which captures the attention of 28% of monthly listeners, making it the most popular category. The study shows that 55% of Singaporeans listen to podcasts monthly, with an average listening time of 1.8 hours daily. Podcast consumption in Singapore peaks during weekend nights, especially between 10:00 PM – Midnight (21%). True Crime (24%), humour/comedy (37%), chat/conversational (26%) and news
INSIDE RETAIL MEDIA NETWORKS: UNDERSTANDING THE INTENTION-INVESTMENT GAP IN SEA AND INDIA
Retail media networks in SEA & India are booming, presenting a vast landscape of untapped investment opportunities. Our Retail Media Council shares insights on the challenges and strategies to unlock this potential for exponential growth.
Inside India: The Dynamics in a High Growth and Diverse Digital Market
India’s marketing effectiveness explored in the first IAB SEA+India x WARC feature, with exclusive insights from our Regional Board on the challenges and opportunities unique to this diverse market. Discover how cultural nuances, data, and infrastructure shape the landscape.
DecenterAds Unveils Cutting-Edge Features of DSP Evolve Programmatic Ad Campaigns
DecenterAds launches enhanced DSP for brands and advertisers in the APAC region, offering even greater performance, transparency, and control over programmatic ad campaigns.
IAB SEA+India Announces New Board to Drive Progress, Growth, and Impact in the Digital Landscape
IAB SEA+India announces its 2024 Regional Board, a diverse team of influential leaders from top brands, agencies, publishers, and platforms committed to shaping the future of digital marketing in Southeast Asia and India.