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No Shelf Space Needed: How Non-Endemic Brands Reach Every Retail Consumer
Non-endemic brands are rapidly adopting retail media across Southeast Asia and India, drawn by the precision of first-party shopper data. Sectors from finance to government are proving that retail networks can deliver measurable outcomes and this signals retail media’s evolution into a strategy where every advertiser can achieve growth.
Finding Audiences You Didn’t Expect: AI in Audience, Inventory, and Identity Planning
AI processes and connects behavioural signals to find valuable audiences, evaluates thousands of inventory sources for performance patterns and identifies which signal combinations predict campaign outcomes from awareness through consideration to purchase. The result is new growth segments and better campaign performance across seven complex markets.
Breaking Silos to Build Consumer-First Retail Media in Southeast Asia and India
Retail media fragmentation costs brands measurable growth opportunities in Southeast Asia and India. Three proven strategies – aligning trade and media teams, extending digital capabilities into traditional trade, and understanding diverse partner systems – can break down silos and create connected campaigns delivering both commercial and brand outcomes.
Meet our Members: Anni Tankhiwale, Meta
What I love most about being part of the IAB SEA+India member network is the sheer calibre of talent and the shared passion for shaping the industry. Despite everyone’s demanding schedules, the energy in the room is always focused and forward-looking.
Southeast Asia & India’s AI Media Buying & Optimisation Breakthrough
Southeast Asia and India are abandoning manual media buying processes which can consume hours daily for AI systems delivering measurable efficiency gains and cost reductions. The result: more relevant advertising experiences for consumers and better business outcomes for brands.
Meet our Members: Rohiet Ghildyaal, Eyeota a Dun & Bradstreet Company
Eyeota, a Dun & Bradstreet company, is a leading global provider of audience solutions empowering businesses worldwide. Brands and agencies leverage Eyeota to enrich insights, enhance personalization, and transform omnichannel targeting.
Meet our Members: Fauzan Ruslan, ADBRO
ADBRO is Asia’s No.1 high‑impact marketing channel across SEA, Taiwan/HK, India, and MENA. Through direct integrations with premium publishers and all top SSPs, we reach 350M+ exclusive monthly users—scaling to 1.2B+ cross‑screen.
Meet our Members: Liam McCarten, StackAdapt
StackAdapt, at its core, is an AI-powered advertising and marketing platform that helps marketers plan, execute, and measure campaigns across channels like connected TV, digital out-of-home, video, native, display, in-game, and audio. We’re focussed on unifying Adtech and Martech: bringing together programmatic channels with marketing solutions such as email all in a single, integrated platform.
Ad Fatigue Hits Hard in Southeast Asia: 2 in 3 Consumers Tune Out Repetitive Ads
A new study by global advertising technology leader The Trade Desk (Nasdaq: TTD) reveals that 66 percent of Southeast Asian consumers are tuning out repetitive ads shown on a single channel. The findings in the study “The Untapped Opportunity of Omnichannel” underscore the urgent need for advertisers to move away from siloed, multichannel strategies and adopt connected, omnichannel approaches that align with how consumers actually engage with media today.
Meet our Members: Sonal Patel, The Trade Desk
I have been in the region for over 18 years and it never tires me. The ability to navigate the complex world of tech coupled with the complexities of the region across language, culture, infrastructural challenges makes this a rich and diverse experience.
Google launches new AI-powered marketing tools on Search and YouTube
At Google Marketing Live Southeast Asia (GML SEA) in Singapore, Google announced a new generation of AI-powered tools on Search and YouTube designed to help brands and marketers stay ahead in an increasingly complex digital landscape.
Meet our Members: Shrivardhan Sarda, Ogury
Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Shrivardhan Sarda, Senior Director, SEA Growth, Ogury.