news & Insights.
IAB SEA+India is global destination for the latest regional trends, analysis, news and resources.
Explore this intelligence hub for original research, insights from our Board and Councils, latest news and the WARC x IAB SEA+India Inside Series.
IAB SEA+India Announces New Board to Drive Progress, Growth, and Impact in the Digital Landscape
IAB SEA+India announces its 2024 Regional Board, a diverse team of influential leaders from top brands, agencies, publishers, and platforms committed to shaping the
Navigating the New Digital Frontier: IAB SEA+India Councils Leading the Way In Privacy, Talent, and Retail Media
Discover how these collaborative efforts are tackling the industry’s biggest challenges to drive transformation.
The Changing Landscape of Indian Television
India’s addressable TV ad market surges! It accounted for 9.8% of TV ad revenue in 2023 and is set to exceed 13% by 2025.
From key insights to future strategies: highlights from our 2024 AGM
We are on a mission to unite the digital industry for collective progress and responsible growth! Find out more about how we are bringing
Introducing Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance and Optimisation
Member News. Yahoo Blueprint is now available within the Yahoo DSP. This AI-powered suite enhances ad performance through advanced analytics and campaign optimisation, improving
Enhancing Retailer Revenue through Digital Engagement: Mastering Retail Media Networks in Southeast Asia and India
The surging Retail Media Network sector in Southeast Asia & India, is projected to reach $160 billion by 2025. Learn how RMNs are offering
Magnite Research Uncovers Ad-Supported Streaming Services Deliver Scale and Impact for Brands in Southeast Asia
Explore Magnite’s latest study on Southeast Asia’s streaming trends and see how 71% embrace ad-supported TV, impacting brand connections. Uncover the power of cross-device
Evolving Strategies: The Future of Omnichannel Marketing and Data Privacy in Southeast Asia and India
In Southeast Asia and India, the shift from multichannel to omnichannel marketing is reshaping customer engagement, intertwined with the evolving roles of privacy and
AI in AdTech: A Two-Part Series on Strategic Transformation and Tactical Innovation in Southeast Asia and India – PART 2
In Part 2 of our series on AI in Advertising discover how AI is enhancing personalisation, targeting, and customer interaction. From chatbots to video
AI in AdTech: A Two-Part Series on Strategic Transformation and Tactical Innovation in Southeast Asia and India – PART 1
AI is revolutionising Advertising in Southeast Asia and India. Explore Part 1 of our exciting two-part series on AI in Advertising, packed full of
DecenterAds Transforms Digital Advertising with Bid Price Multipliers
DecenterAds enhances digital advertising in APAC with Bid Price Multipliers, offering dynamic bid adjustments for campaigns. This innovation boosts flexibility and performance, marking a
Using Measurement to Improve Sustainability In Advertising
Digital technology produces 4% of the world’s carbon footprint and is growing at 9% per year, while the internet emits 1.6bn tons of greenhouse