Insights.
IAB SEA+India is global destination for the latest regional trends, analysis, news and resources.
Explore this intelligence hub for original research, insights from our Board and Councils, latest news and the WARC x IAB SEA+India Inside Series.
DecenterAds Transforms Digital Advertising with Bid Price Multipliers
DecenterAds enhances digital advertising in APAC with Bid Price Multipliers, offering dynamic bid adjustments for campaigns. This innovation boosts flexibility and performance, marking a
Using Measurement to Improve Sustainability In Advertising
Digital technology produces 4% of the world’s carbon footprint and is growing at 9% per year, while the internet emits 1.6bn tons of greenhouse
Performance Marketing In A Post-deterministic World
Author: Jayakrishnan Chandrasekaran, InMobi | IAB SEA+India Data, Measurement & Impact Regional Council
We have collectively lost access to around 70% of Identifier for
Driving Sustainability in Media in Asia
There’s a growing spotlight on the environmental footprint of digital media, and increasing numbers of consumers now consider a brand’s clean energy and climate
Chasing Unicorns: Are Data Clean Rooms Elusive To Most Marketers?
Data Clean Rooms (DCRs) unleash the mystical trio of data management: protection, privacy and preparation. Yet for many they remain elusive unicorns. Alyce Erikson
A Full House For Our 2023 Members Only Evening
Our 2023 IAB SEA+India Members Only Evening brought together more than 150 leaders from brands, agencies, publishers & platforms from across the
The Next Frontier of Retail Media
Authors: Samantha Pearlson and Fai-keung Ng, The Trade Desk
IAB SEA+India Retail Media Regional Council
With retail data solutions,
How Brands Can Power-up With Mobile Game Advertising
Half of the world’s 2 billion mobile gamers are in Asia, waiting to view your high attention in-game ads, according to a report by
Tyroo strengthens its presence in Emerging Markets
AdTech platform, Tyroo Technologies is expanding into the emerging markets of Bangladesh, Cambodia, Laos, Myanmar, and Nepal in a plan to capitalise on growth
Leveraging data partnerships to augment first-party data strategy
Marketers today struggle to find a concise guide or practical solution on how to create and implement a first-party data strategy. Manaswita Sarkar from
Using AI to Increase Revenue and Reduce Costs
Author: Shabana Badami, Google | IAB SEA+India AdTech & Innovation Regional Council
AI is the most profound technology human-kind is working on today.
The rise of Retail Media in Asia
Author: JJ Eastwood, Chair IAB SEA+India Regional Board.
Retail media is a game-changer in the advertising industry, offering brands unparalleled opportunities to connect