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IAB SEA+India is global destination for the latest regional trends, analysis, news and resources.
Explore this intelligence hub for original research, insights from our Board and Councils, and latest news.
Letter from the CEO: 2025 Reflections & 2026 Plans
Dear Members, This is my twelfth year with the IAB and with how much the industry has changed in this time it feels I’ve lived many lives during this time. Up until a few years ago, we’d set our annual strategy in January and tweak it quarterly as we went. Now, just like the rest of the industry, we’re in a constant cycle of review, analyse, adjust. As a data-driven industry association, we balance qualitative
Leadership opportunities that define digital marketing across Southeast Asia and India: 2026 Board and Council roles
Our Boards and Councils are the heart of everything we do, and consistently our highest-rated member experiences. Through these positions, you, or your leaders are part of the most important decisions for digital marketing in this region.
India Monthly Social Scorecard November 2025
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all
It Takes Three: How Southeast Asia and India’s Brands, Agencies and Partners Balance AI Creative with Human Strategy
Southeast Asia and India are redefining how marketing content gets created by moving faster than other regions to adopt generative AI tools and proving co-creation between humans and machines delivers measurable business results. Campaigns now launch in 48 hours instead of 60 days, brand compliance checks happen in seconds rather than weeks, AI business messaging empowers businesses to be more effective, and interactive experiences generate over a million engagements.
The Four Types of Retail Media Network Creating Custom Growth Strategies Across Southeast Asia and India
Retail media networks across Southeast Asia and India now operate across four distinct types, each delivering different data capabilities that marketers can match to campaign objectives. E-commerce marketplaces provide commerce data tracking online behaviors. Omnichannel retailers add in-store purchase signals. Superapps deliver deterministic behavioral data from mobility, payments, and food delivery. Specialist verticals in travel, property, and automotive offer high-value audience signals for consideration stage targeting.
Ogury Appoints Industry Leader Nicolas Bidon as Chief Executive Officer
Former GroupM Nexus Global CEO to lead Ogury’s next chapter of innovation and growth. SINGAPORE, November 24, 2025 — Ogury, the global leader in persona-based advertising, today announced the appointment of Nicolas Bidon as Chief Executive Officer, effective December 1. A seasoned adtech executive with over two decades of international experience, Bidon will lead Ogury’s next phase of innovation and growth, overseeing its global operations and advancing its end-to-end, cross-channel advertising platform. Nicolas Bidon joins
When Ads Are Infinite But Attention Isn’t: Three AI Personas to Help You Do Things Better, Do Better Things and Create New Things Entirely
AI tools are now helping teams generate campaigns faster than audiences can absorb them, only 30% of viewable inventory captures attention. With creative volume no longer a challenge, the question becomes how AI gets applied for better campaign results.
Meet our Members: Divya Acharya, WPP Media
Tell us about WPP Media, what is your mission? WPP Media’s fully integrated offering enables clients to unify media, data and production and holistically manage their owned, earned, shared and paid activities to deliver personalisation at scale.
India Monthly Social Scorecard October 2025
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all
Meet our Members: Matthew Drury, Meta
I have often had ideas of hypothesis on things, but wasn’t sure how valid they were outside of Meta. Being part of the AI Council this year has helped me validate or evolve my perspectives by sounding out other industry peers on if what I am thinking is nonsense or in fact correct.
The Full Story: How Southeast Asia and India Connect Every Chapter of Retail Media Measurement
Retail media measurement in Southeast Asia and India can connect the dots from first impression to final sale and beyond. Marketers can map complete funnels, set stage-specific KPIs, add third-party validation, and share data across platforms to see which upper-funnel investments drive lower-funnel results, where audiences overlap across platforms, and how trade and media budgets combine for growth.
Nielsen unveils blueprint to achieve confident ROI
Nielsen, the global leader in audience measurement, data and analytics, today announced the release of The Marketing ROI Blueprint: Unlocking the full value of marketing investments, a strategic report designed to equip brand and media investment leaders with the tools to prove tangible business impact in a fragmented media landscape.