meet our members
Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Rohiet Ghildyaal, AVP, Business Development at Eyeota, a Dun & Bradstreet Company.
tell us about Eyeota, a Dun & Bradstreet Company, what is your mission?
Eyeota, a Dun & Bradstreet company, is a leading global provider of audience solutions empowering businesses worldwide. Brands and agencies leverage Eyeota to enrich insights, enhance personalization, and transform omnichannel targeting. The enabling ingredient pushing legacy data into digital, Eyeota’s agnostic approach to identity and global data interoperability onboards and activates data assets on behalf of data owners and publishers. Founded in 2010 and acquired by Dun & Bradstreet in 2021, Eyeota operates in Europe, Asia, Australia, and the Americas, creating a new infusion of technology, identity, and connectivity that modernizes data for new digital applications in over 180 countries.
what hero product are you most proud of at Eyeota, a Dun & Bradstreet Company?
I’m most proud of our Predictive and Affinity audiences, which are built using AI/ML and intent signals from likely-to-buy and in-market users. These audiences leverage multiple online and offline signals to create segments based on real-time behaviors, rather than traditional demographics like age or gender. As audience buying shifts toward dynamic, signal-based targeting, this product enables advertisers to reach active users who are genuinely in-market for specific products and services, maximizing relevance and campaign performance.
what do you love most about working across southeast asia and india?
Advertisers across SEA and India use technology extensively in most of their marketing campaigns. Buyers in both regions have diverse views on the use of technology in digital advertising, which drives innovation. For example, hyperlocal targeting is quite big in India, and as an audience data provider, we are working on ways to help advertisers layer location-based audiences against relevant traits.
what’s your favourite thing about being part of the IAB SEA+India member network?
My favorite thing about being part of the IAB SEA+India Member Network is interacting with industry peers and hearing their views on diverse topics. A standout moment was learning about Zero Party Data and discovering platforms that help target these users as it was truly enlightening. Gaining diverse perspectives from other members has helped me better understand the challenges advertisers face.
and finally, some may say, the most important question in our region – what’s your favourite food?
Laksa Noodle Soup!