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How can brands win the attention economy through Live streaming?
Author: Tara Crosby, Twitch
The Attention Economy is nothing new and brands have always vied for that gold nugget of
Sustainable Advertising Ecosystem In A Streaming-focused World
Author: Shilpa Kolte, Xandr
According to The Drum, digital now has a greater share of Greenhouse Gas (GHG) emissions than
Identity & Interoperability – Challenges and Development
Authors: Darshan Radia, Dentsu International and Fai-Keung Ng, The Trade Desk
With Apple’s App tracking Transparency framework and Google’s planned
OTT and CTV – Wh’ADS happening?
Author: Fabio Fedele, The Trade Desk
Southeast Asian viewers are streaming more than 9.7 billion hours of content every month,
Preparing for a Privacy First Ad Ecosystem with Danone & Media.Monks
We had rave reviews about this webinar about Preparing For A Privacy-First Ad Ecosystem with speakers from Google, Danone, Media Monks and
A Marketer’s Journey To Using Contextual Like A Pro
Authors: Manaswita Sarkar, SPH and Benjamin Rehberg, Teads
Two post-cookie alternatives that have emerged as popular choices are contextual targeting
Data & Addressability | Part 3 of 3 | Attribution Modelling
Author: Cyprus Jake Malinao, Teads
In this final white paper of a 3-part series from the Data and Addressability subgroup
Data and Addressability |Part 2 of 3 | Identity Resolution In A Cookieless World
Authors: Nisa Seah, Oracle Advertising and Suhail Ahmed, Dentsu Malaysia
Identity is a key element of digital advertising campaigns, and
Data and Addressability | Part 1 of 3 | The Supply Chain of the Future
Author: Emily Yri, Pubmatic
In this White Paper, Emily Yri from PubMatic predicts that all advertising will become digital and
Demand trends pre, during, and post-pandemic in Asia markets
Author: Gibson Camson, Carousell Media Group
Since covid restrictions, fresh challenges have appeared with product shortages from the war in
Evolution of Measurement
Author: Darshan Radia, Dentsu International
Today’s online consumers want privacy, transparency, choice and control over how their data is used.
Programmatic operations in a cookieless world
Author: Adrian Teh, Teads
A cookieless future could result in more creative and innovative campaigns that focus on providing value