news & Insights.
IAB SEA+India is global destination for the latest regional trends, analysis, news and resources.
Explore this intelligence hub for original research, insights from our Board and Councils, latest news and the WARC x IAB SEA+India Inside Series.
The Rise of Private Marketplaces – a Solution to the Cookiepocalypse
Author: Ibrahim Merican, Magnite
A global survey by DoubleVerify found that 45% of respondents believe that PMPs hold the greatest
99% of Asia Marketers increasing retail media spend says new research report
We partnered with the Carousell Media Group to survey Asia marketers on the retail media phenomenon. There were just under 2000 survey
Programmatic and header bidding
Author: Saurabh Golani, Microsoft
Header bidding simultaneously sends a bid request to all available buyers without the issues which came with the waterfall
IAB SEA+India Members Only Annual Party 2022
IAB News
Take a look at the photos from our annual party 2022, held in Singapore. Members got to meet
How can brands win the attention economy through Live streaming?
Author: Tara Crosby, Twitch
The Attention Economy is nothing new and brands have always vied for that gold nugget of
Sustainable Advertising Ecosystem In A Streaming-focused World
Author: Shilpa Kolte, Xandr
According to The Drum, digital now has a greater share of Greenhouse Gas (GHG) emissions than
Identity & Interoperability – Challenges and Development
Authors: Darshan Radia, Dentsu International and Fai-Keung Ng, The Trade Desk
With Apple’s App tracking Transparency framework and Google’s planned
OTT and CTV – Wh’ADS happening?
Author: Fabio Fedele, The Trade Desk
Southeast Asian viewers are streaming more than 9.7 billion hours of content every month,
Preparing for a Privacy First Ad Ecosystem with Danone & Media.Monks
We had rave reviews about this webinar about Preparing For A Privacy-First Ad Ecosystem with speakers from Google, Danone, Media Monks and
A Marketer’s Journey To Using Contextual Like A Pro
Authors: Manaswita Sarkar, SPH and Benjamin Rehberg, Teads
Two post-cookie alternatives that have emerged as popular choices are contextual targeting
Data & Addressability | Part 3 of 3 | Attribution Modelling
Author: Cyprus Jake Malinao, Teads
In this final white paper of a 3-part series from the Data and Addressability subgroup
Data and Addressability |Part 2 of 3 | Identity Resolution In A Cookieless World
Authors: Nisa Seah, Oracle Advertising and Suhail Ahmed, Dentsu Malaysia
Identity is a key element of digital advertising campaigns, and