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IAB SEA+India is global destination for the latest regional trends, analysis, news and resources.
Explore this intelligence hub for original research, insights from our Board and Councils, and latest news.
Navigating the New Digital Frontier: IAB SEA+India Councils Leading the Way In Privacy, Talent, and Retail Media
Discover how these collaborative efforts are tackling the industry’s biggest challenges to drive transformation.
The Changing Landscape of Indian Television
India’s addressable TV ad market surges! It accounted for 9.8% of TV ad revenue in 2023 and is set to exceed 13% by 2025. Connected TV popularity drives this growth, changing how brands target audiences. More insights in GroupM’s latest report.
From key insights to future strategies: highlights from our 2024 AGM
We are on a mission to unite the digital industry for collective progress and responsible growth! Find out more about how we are bringing these principles to life including our 2023 wins and 2024 goals. Subtitled video also available.
Introducing Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance and Optimisation
Member News. Yahoo Blueprint is now available within the Yahoo DSP. This AI-powered suite enhances ad performance through advanced analytics and campaign optimisation, improving targeting and bidding processes for advertisers.
Enhancing Retailer Revenue through Digital Engagement: Mastering Retail Media Networks in Southeast Asia and India
The surging Retail Media Network sector in Southeast Asia & India, is projected to reach $160 billion by 2025. Learn how RMNs are offering retailers new avenues for monetisation and customer engagement. Click for strategies, insights and case studies.
Magnite Research Uncovers Ad-Supported Streaming Services Deliver Scale and Impact for Brands in Southeast Asia
Explore Magnite’s latest study on Southeast Asia’s streaming trends and see how 71% embrace ad-supported TV, impacting brand connections. Uncover the power of cross-device viewing and why streaming is winning viewers’ attention over social video.
Evolving Strategies: The Future of Omnichannel Marketing and Data Privacy in Southeast Asia and India
In Southeast Asia and India, the shift from multichannel to omnichannel marketing is reshaping customer engagement, intertwined with the evolving roles of privacy and AI. Explore these compelling insights, complete with case studies, to navigate the intricacies of the regional digital marketing landscape.
AI in AdTech: A Two-Part Series on Strategic Transformation and Tactical Innovation in Southeast Asia and India – PART 2
In Part 2 of our series on AI in Advertising discover how AI is enhancing personalisation, targeting, and customer interaction. From chatbots to video content enhancement and language localisation, see how AI is reshaping the way brands in Southeast Asia and India engage with their audiences.
AI in AdTech: A Two-Part Series on Strategic Transformation and Tactical Innovation in Southeast Asia and India – PART 1
AI is revolutionising Advertising in Southeast Asia and India. Explore Part 1 of our exciting two-part series on AI in Advertising, packed full of examples. From creative innovation to data analytics, discover how AI is reshaping the marketing landscape.
DecenterAds Transforms Digital Advertising with Bid Price Multipliers
DecenterAds enhances digital advertising in APAC with Bid Price Multipliers, offering dynamic bid adjustments for campaigns. This innovation boosts flexibility and performance, marking a decade of growth and trusted partnerships in markets like Singapore, India, China, and Japan.
Using Measurement to Improve Sustainability In Advertising
Digital technology produces 4% of the world’s carbon footprint and is growing at 9% per year, while the internet emits 1.6bn tons of greenhouse gases annually. In this article, Simon Clarke from On Device Research Asia discusses how data can identify where to reduce waste, ensure that impressions used have a greater effect., and how brands should communicate their sustainable advertising credentials to their audiences.
Performance Marketing In A Post-deterministic World
Author: Jayakrishnan Chandrasekaran, InMobi | IAB SEA+India Data, Measurement & Impact Regional Council
We have collectively lost access to around 70% of Identifier for Advertisers (IDFAs) as research shows only about 30% of users give permission to be tracked when shown Apple’s App Tracking Transparency (ATT) prompt to opt-in to app tracking. For a user who does not share permission to be tracked, the IDFA returns a null value to the app, ad network and