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Ogury Appoints Industry Leader Nicolas Bidon as Chief Executive Officer
Former GroupM Nexus Global CEO to lead Ogury’s next chapter of innovation and growth. SINGAPORE, November 24, 2025 — Ogury, the global leader in persona-based advertising, today announced the appointment of Nicolas Bidon as Chief Executive Officer, effective December 1. A seasoned adtech executive with over two decades of international experience, Bidon will lead Ogury’s next phase of innovation and growth, overseeing its global operations and advancing its end-to-end, cross-channel advertising platform. Nicolas Bidon joins
When Ads Are Infinite But Attention Isn’t: Three AI Personas to Help You Do Things Better, Do Better Things and Create New Things Entirely
AI tools are now helping teams generate campaigns faster than audiences can absorb them, only 30% of viewable inventory captures attention. With creative volume no longer a challenge, the question becomes how AI gets applied for better campaign results.
Meet our Members: Divya Acharya, WPP Media
Tell us about WPP Media, what is your mission? WPP Media’s fully integrated offering enables clients to unify media, data and production and holistically manage their owned, earned, shared and paid activities to deliver personalisation at scale.
India Monthly Social Scorecard October 2025
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all
Meet our Members: Matthew Drury, Meta
I have often had ideas of hypothesis on things, but wasn’t sure how valid they were outside of Meta. Being part of the AI Council this year has helped me validate or evolve my perspectives by sounding out other industry peers on if what I am thinking is nonsense or in fact correct.
The Full Story: How Southeast Asia and India Connect Every Chapter of Retail Media Measurement
Retail media measurement in Southeast Asia and India can connect the dots from first impression to final sale and beyond. Marketers can map complete funnels, set stage-specific KPIs, add third-party validation, and share data across platforms to see which upper-funnel investments drive lower-funnel results, where audiences overlap across platforms, and how trade and media budgets combine for growth.
Nielsen unveils blueprint to achieve confident ROI
Nielsen, the global leader in audience measurement, data and analytics, today announced the release of The Marketing ROI Blueprint: Unlocking the full value of marketing investments, a strategic report designed to equip brand and media investment leaders with the tools to prove tangible business impact in a fragmented media landscape.
Meet our Members: Sapna Nemani, Publicis Groupe
There’s strong alignment in values, especially around responsible growth in such a fast-moving digital landscape. I deeply believe that the decisions we make now, even small ones, will shape the future of our industry. The IAB provides a platform to drive this change meaningfully.
Meet our Members: Karl Duffill, Google
Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Karl Duffill, Director, Go-To-Market – Southeast Asia / South Asia Frontier at Google.
The New Wave of Agency: How Technology, Outcomes, and Scalability Are Redefining the Agency Landscape in Asia Pacific
The Asia Pacific region is rapidly establishing itself as a global leader in shaping new technology trends. As client needs evolve and AI transforms the advertising and marketing landscape, a dynamic new generation of agencies is emerging across the region.
Reading Tomorrow’s Results Today: How AI Predicts Campaign Success
Marketing teams across Southeast Asia and India now know campaign outcomes before launch. AI processes real-time behavioural signals to identify which users will convert, when they’ll engage, and what message will resonate. Teams predict success during activation rather than waiting for post-campaign analysis, with humans providing strategic direction while AI multiplies their capabilities.
Meet our Members: Jeremy Lo, AlikeAudience
SEA and India offer unique opportunities for innovation, positive competition, and community building. The friendliness and drive to do good things together create an inspiring environment to work, grow, and make an impact.