news & content.
IAB SEA+India is global destination for the latest regional trends, analysis, news and resources.
Explore this intelligence hub for original research, insights from our Board and Councils, and latest news.
India Monthly Social Scorecard March 2026
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all
Meet our Members: Karnika Maroo, Magnite
meet our members Our ‘Meet our Members’ series spotlights the diverse voices shaping digital marketing across the region. In this edition, we feature Karnika Maroo, Account Director, Platforms, Asia at Magnite. tell us about magnite, what is your mission? Magnite is the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust
The New Economics of Streaming: A CTV/OTT Investment Guide for Southeast Asia and India
Planning CTV campaigns for outcomes Across Southeast Asia and India, streaming has become one of the few channels where marketers can control not just who they reach, but how that reach performs. Ad-supported streaming now reaches between 72% and 94% of audiences across the region, with India alone contributing 547 million viewers choosing to watch ads in exchange for content access. At the same time, 74% of APAC marketers plan to increase CTV and OTT
India Monthly Social Scorecard February 2026
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all
Setting the Standard: Introducing the IAB SEA+India Measurement Maturity Framework
a shared language for businesses to benchmark and progress measurement capabilities Every marketer measures; impressions, conversions, revenue. What’s often missing is how these connect. In conversations with senior marketing leaders across financial services, FMCG, retail, telco, and technology, one theme came through consistently; teams are being asked to justify marketing investment in financial terms, but measurement sits in silos, making that connection difficult. The pressure is increasing. Kantar data shows 97% of APAC companies track
India Monthly Social Scorecard January 2026
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all
Nominations Now Open: 2026 Board & Council Leadership Opportunities FAQ
lead, influence, and create what the industry relies on Nominations are now open for the 2026 Board & Council term. We’ve compiled the most frequently asked questions to help you understand the benefits of participating, the time commitment required and the nomination process. Whether you’re a returning Board or Council member, or new to the process, this FAQ will walk you through everything you need to know. faq contents What are Boards and Councils? How
Teads and Samsung Ads to Unlock Next-Generation CTV Homescreen Advertising Across Malaysia, Philippines, Thailand, Vietnam, Hong Kong, Taiwan and Indonesia (Not an exclusive reseller)
Teads will be the exclusive local reseller for 2026–2027 across select SEA markets, Hong Kong and Taiwan. Indonesia is included in the partnership but is not an exclusive reseller market. [Singapore], [Feb 11] – Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan and Indonesia. As part of the agreement, Teads will
The ABCs of Responsible AI Integration
Built for the realities of Southeast Asia and India, The ABCs of Responsible AI Integration help companies move forward with regulatory alignment as AI becomes embedded in everyday digital marketing practice.
Kicking off 2026 with our Members Evening
Over 100 IAB SEA+India members, one packed bar on Amoy Street, and just enough competitive energy to trigger a few Apple Watch “excessive noise” alerts… our 2026 Members Evening on 15th January delivered exactly what it promised. To help people connect beyond their business bubbles, we took inspiration from Tiffin Time for our pub quiz; teams were formed, alliances were made, and quiz questions revealed skills we did not know our community had. There were
India Monthly Social Scorecard December 2025
How are India’s biggest brands and influencers driving social engagement each month, and what can marketers learn from them? The IAB SEA+India x Comscore India Monthly Social Scorecard tracks the country’s top performers, spotlighting where audiences are spending attention and how engagement is shifting across platforms. Download as a pdf want to download more social scorecards? We’ve partnered with Comscore to give you a monthly scorecard on all things social in India. view all
Winning The Scroll: Social Commerce Playbook for Southeast Asia & India
The IAB SEA+India Social Commerce Playbook brings structure to how social commerce works across the region. Developed by the Social Commerce Council and designed for brands and businesses of all sizes, it combines consumer behaviour, platform dynamics, regional case studies on different content formats, and campaign examples to show how discovery, consideration, and purchase connect within social environments.